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Gedeth NetworkSenior Business Consultant
Jun. 2025Oviedo, Principado de Asturias
WINGSTOSELL S.L.General Director
Aug. 2021oviedoWINGSTOSELL is an international trade consultancy that specializes in helping companies to create sustainable growth through successful expansion into international markets. We manage innovative projects with excellent results, Amazing Projects, in the export, tourism, food and sports sectors. Our mission and main goal is to access into new markets using innovation, customization and the suitable tools to increase the sales of your business.
UCC Coffee UK and IrelandSenior Export Manager UCC Europe
Apr. 2020 - Aug. 2021Oviedo, Principado de Asturias, EspañaUCC Europe wants to establish a sustainable and dynamic export business from Europe to the world, leveraging existing production capacity across all roasting manufacturing plants in Europe. The purpose of the role is to establish and grow businesses in key markets by identifying & unlocking opportunities and locking commercial agreements with customers, ideally long-term partnerships. This new created central role involves establishing a base strategy, identifying targets, hunting customers, locking deals and ensuring optimal service levels. This role reports to the Global Business Unit Director and works closely with various functions across all UCC Europe such as Manufacturing & Supply Chain, Customer Service Team, Innovation/ Product Development Teams, Finance and Marketing. Key functions: • The achievement of the Export sales budget. Hunt and secure sales • The creation of a centralized Export department, Export Sales coordination across EU Operating companies and liaison with UCC Asia • To map the key contacts across that market and develop the pipeline Key Abilities: • Ability to communicate strategies and solutions at all levels, sharing best practices across Opcos. • Ability to build winning relationships, both internal & external • Negotiating and alignment on contracts with multiple stakeholders • Business & Financial Acumen (leverage analytics and insights to create strategy) • Both a strategic outlook and focus on executional excellence • Excellent organizational skills, ability to prioritise own diary & workload, to meet deadlines • Self-motivated, confident & inspiring individual, with a track record of winning new business • Ability to Persuade and Influence • Energy, Enthusiasm and a “Can Do” attitude • A real team player • Drives results Key interactions: • GBU Director • Supply Chain and Manufacturing • Customer Service • Product Development • Marketing • Plant Managers • External third parties • Finance/ Pricing • UCC Europe and Asia
UCC Coffee SpainNear Abroad Senior Manager
Nov. 2018 - Apr. 2020SpainThe Near Abroad Senior Manager position is created to plan, organize and execute the Export department of the UCC Coffee factories located in Spain and France, in order to feed a growing demand from outside Spanish national borders, as well as to become a new business pillar for the company. Main functions: - Participate with the Marketing Department in the definition of a commercial policy, a price policy and selling conditions in different countries. - Prepare the annual sales budget, commercial objectives and expense budgets for the international commercial department. - Define the marketing actions and tools to be applied in each of the countries in their area of responsibility. - Carry out complex international business negotiations. - Maintain a continuous relationship with customers to meet needs or points for improvement. - Plan and execute development tasks according to open possibilities of different markets, finding the most suitable partners or UCC Spain. - Identify the department's KPI's, measure them and establish corrective measures if necessary. - Engage with the UCC Europe Group, aligning common actions and policies to achieve the company's objectives. Key interactions: - The position reports to the Commercial and Marketing Director of UCC Spain. - Interactions with all internal departments (Production and Logistics, Quality, Innovation, Marketing, Management Committee etc). Interactions with the group at UCC Europe.
Cafés OquendoExport Director
Oct. 2011 - Oct. 2018SpainKey roles of my work include the creation of the Export Department, coordination and creation of an export strategy to achieve sales targets. Management of a team of Export Area Managers and Back Office Managers on a daily basis. I look for trade agreements in assigned countries, with special emphasis on Asia and Africa. In my daily work I seek continuous improvement of the export and internationalization processes of the company. I also work on adapting packaging for international sales and organize the process of participation at international food fairs such as Sial Paris, Anuga Colonia, PLMA Amsterdam or Alimentaria Barcelona, among others. Other main responsibilities included: Active participation as a member of the Board of Directors. Product research and development. Project reports about coffee sector and coffee innovations. Helping international Procurement processes. Quality and product innovation in the coffee sector are always in mind at work.
Princess of Asturias FoundationExecutive Translator and VP Assistance to Princess of Asturias Awardees
Oct. 2005 - Oct. 2016Oviedo, SpainAsistencia a premiados en los Premios Príncipe de Asturias. Coordinación de la agenda del premiado, acompañamiento a las entrevistas con prensa y personalidades, guía de turismo y organización de sus actos de protocolo durante el evento. Algunos de los premiados con los que he trabajado son: Annie Leibovitz, Directores del Museo de los Guerreros de Xián, British Council, National Geographic Society, Ghana Reseach Center, científico Peter Lawrence, Iker Casillas y Real Madrid, etc. Esta colaboración que realizo una vez al año me ha ayudado a formarme como profesional en ámbitos muy importantes como la capacidad de comunicación, la organización o la diplomacia.
www.marinarayon.comFounder on MR Freelance Translation and Consultancy
Feb. 2005 - Oct. 2011SpainI started my own business of translation, interpreting and international business consultancy. Key working languages: Spanish, Italian, French, Mandarin Chinese, English. Services: Simultaneous and bilateral interpreting. Court Interpreting. Written translation and proofreading, focus in business, legal and tourism. B2B sales projects to export goods, focus in LATAM and ASIA. Main products within the Food and Beverage Business, but also projects in Green Industries and other industrial manufacturers willing to export. Some of my clients are: Elite Merchandising, National Geographic, Xian Warriors Museum, Invest in Usa, Seresco, Asturex, Princess of Asturias Foundation, National Geographic, Spanish National Police.
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