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Work Background
CARIUMAHead of Creative Content and Operations
Nov. 2024 - May. 2025Lisbon, Portugal- Led the end-to-end production process for global photo and video shoots, ensuring on-brand, on-time, and on-budget execution while managing a cross-functional team of designers, art directors, copywriters, and external partners. - Managed the entire creative team (20+ people), overseeing internal talents (photographers, graphic designers, art directors, and copywriters) as well as external production partners to deliver high- impact content across all brand touchpoints. - Acted as the brand guardian, working directly with the CCO to identify and address gaps in brand identity, ensuring a cohesive, authentic, and differentiated visual and narrative direction. - Developed and implemented operational frameworks, including production roadmaps, RACI models, and budget-tracking systems, optimizing creative workflows and achieving 5x faster, more cost-efficient content production. - Managed content strategy and execution across retail, wholesale, and DTC channels, aligning creative output with business objectives while ensuring seamless communication with stakeholders and partners. - Drove efficiency in productions by reducing content duplication and implementing smart, integrated production strategies, and optimized asset storage solutions to enhance scalability and accessibility, ensuring seamless toolkit organization and distribution.
adidasSenior Project and Portfolio Manager Content Creation
Apr. 2024 - Nov. 2024Porto - AmsterdamLeading global e-commerce Product Presentation stream, managing and optimizing resources across a cross-functional team of 10+ to deliver cohesive, high-impact digital content. Enhanced operational efficiency by achieving maximum production capacity, internalizing key projects, and designing new processes that boosted team productivity and streamlined digital operations.
adidasSenior Project Manager Content Creation
Sep. 2023 - Apr. 2024Porto - Amsterdam
SupersideCreative Project Manager
Jan. 2021 - Aug. 2023RemoteManaged a global network of creatives remotely, overseeing 20+ high-paced projects from strategy to production, while building strong client partnerships, developing account strategies, and ensuring on-time, on-budget delivery that exceeded expectations across omni-channel campaigns, digital content, and personalized brand experiences. Clients: SumUp, Bolt, GroupM, Nexus, Fennel.
TrallallàAssociate Founder & Former Owner (Exit to Beach House Holding)
Jan. 2018 - Jan. 2022Biarritz, Nuova Aquitania, FranciaFounded and grew a food truck into a successful restaurant and event venue, leading all aspects of business operations, marketing, and team management, ultimately negotiating a profitable sale to a large holding company while retaining ownership and driving continued growth.
H-FARMDigital Marketing Consultant & PM
Jan. 2016 - Jan. 2018Milano, ItaliaDeveloped and executed digital content strategies for fashion, luxury, and lifestyle clients, leading cross-functional teams to enhance brand awareness and user engagement, while simultaneously driving international eCommerce platform implementation, process redesign, and business transformation strategies that improved customer experience, revenue, and operational efficiency. Clients: Trussardi, OVS, Upim, Telecom Italia, Thun.
VersaceAssistant E-commerce Buying and Operation Manager
Jan. 2015 - Jan. 2016Milano, ItaliaManaged end-to-end eCommerce shoot production, facilitating seamless communication between creative teams and partners, while contributing to multi-channel merchandising strategies that effectively drove online sales growth.
Ganzo Magazine and Amarcore Design StudioAssistant Marketing Manager
Jan. 2013 - Jan. 2013Los Angeles, Stati UnitiGanzo Magazine is an online lifestyle publication focused on Italy. Mainly directed to non-Italians, it aims at the discovery of the real and current Italian artistic and cultural landscape, in particular: Arts, architecture, design, fashion, food, cinema. Key responsibilities: - Assess website traffic using Google Analytics and supervised strategic plan preparation for advertising and editorial departments - Write and edit news stories and features in the publication's house style, according to audience taste, using WordPress CMS - Keep up to date with trends and developments relating to the magazine's subject matter
G.A.R.B.O. Press and PRJunior PR & Event Specialist
Jan. 2011 - Jan. 2012Milano, ItaliaOperating mainly in the fashion Press & PR industry, G.A.R.B.O. Press and PR offers both a reliable and state of the art service package to established companies, while still introducing up and coming designers to the most influential media. Its services include: press office, press releases, press days, Media planning, fashion shows, parties and events, fashion shows, showroom. Key responsibilities: - Develop and manage multiple successful PR initiatives across 15 different designers to raise brand awareness end to end with limited budget and resources - Manage showroom inventory and ordering system, improving operational organization, time management and overall (tracking, shipments, trafficking) - Assist to deliver the annual consumer PR program which entails drafting press releases, selling into all media channels and building journalist contacts
MI-MO COMUNICAZIONE INTEGRATAIntern - Junior Event Assistant
Jan. 2011 - Jan. 2011Milano, ItaliaMI-MO is an integrated communication agency that connect a selection of marketing, communication and social media professionals working together on specific projects. It is specialized in organizing and planning events both on the national and international level. Key resposibilities: - Event management, especially sponsorships and partnerships management, for national events such as: • Salone Internazionale del Libro 2011 – International Book show 2011, • Miss Muretto 2011 – National beauty contest, • DJ Ten 2011 – Ten km National marathon for Radio Dj (National radio station); - Database creation and management; - Schedule planner (for both internal and external use); - Account manager assistant, focusing on new clients research.
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