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Work Background
Sr. Director of Brand Partnerships
Epic RecordsSr. Director of Brand Partnerships
Jun. 2023Los Angeles, California, United StatesAs the Sr. Director of Brand Partnerships at Epic Records, I lead the development and execution of innovative partnership strategies that drive brand growth and engagement. My role involves collaborating with top-tier brands to create impactful campaigns that resonate with diverse audiences and deliver measurable results. My passion for storytelling and strategic thinking drives my commitment to creating partnerships that not only achieve business objectives but also inspire and engage audiences.
Advisory Council Member
Boundless BrillianceAdvisory Council Member
May. 2023
Advisory Council Member
Common ThreadsAdvisory Council Member
Apr. 2023
Manager, Strategic Brand Partnerships - HipHop and R&B
Universal Music GroupManager, Strategic Brand Partnerships - HipHop and R&B
Nov. 2021 - May. 2023Los Angeles, California, United StatesIn my role as Manager of Strategic Brand Partnerships for HipHop and R&B at Interscope Records, I was responsible for developing and executing innovative partnership strategies that elevated both the artists and the brands we collaborated with. My efforts focused on creating authentic and impactful campaigns that resonated with diverse audiences and drove significant business results. Key Achievements: High-Impact Collaborations: Successfully secured and managed partnerships with major brands such as Adidas, On Running, and Red Bull, resulting in a 40% increase in brand engagement and visibility. Revenue Generation: Implemented strategic sponsorship deals and cross-promotional campaigns that generated millions in additional revenue for Interscope Records. Creative Campaigns: Led the development of unique and culturally relevant campaigns that highlighted the synergy between HipHop and R&B artists and brand partners, enhancing brand perception and market reach. Event Activation: Orchestrated high-profile events and activations that showcased Interscope Records' artists and brand partners, driving significant media coverage and social media buzz.
Community Marketing Manager - Northern California
Foot LockerCommunity Marketing Manager - Northern California
Apr. 2021 - Oct. 2021
Asst. Head Coach
NikeAsst. Head Coach
Dec. 2019 - Dec. 2020Greater Los Angeles Area
SALES MANAGER/ MARKETING OPERATIONS/ BRAND PARTNERSHIPS
Various Streetwear CompaniesSALES MANAGER/ MARKETING OPERATIONS/ BRAND PARTNERSHIPS
Jun. 2016 - Nov. 2018DIMEPIECE LA • VALLEY HIGH • ODD SOX • PACKS PROJECT • PINK DOLPHIN • PROFIT X• HÜR • BIRDS
Founder
Loye & Jane AgencyFounder
Aug. 2012 - May. 2023Greater Los Angeles AreaConsult: Reebok, Foot Locker, TDE, SCMG, SinceThe80s, Dreamville, Poster Child Marketing, publicity, brand partnerships for DJ Duffey, DJ Peter Madana, DYSON, Radium Media, Jarae Holieway, Dimplez, Adam Small, BANA
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