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Work Background
The Style SoireeSenior creative executive
Jul. 2023SingaporeAs the creative behind the photoshoot, I was hands-on throughout the entire process—from concept to execution. I guided the models through each pose, ensuring their expressions, posture, and angles aligned perfectly with the brand’s vision. Every shot was styled with intention, keeping both sales appeal and social media collectorial aesthetics in mind. Beyond the shoot, I focused on designing visuals tailored for high engagement across platforms—balancing style, storytelling, and marketability. I also took charge of editing dynamic video content, crafting scroll-stopping reels and stories that elevated the collection's online presence and drove interaction.
paragon closetCreative & Graphic Designer
Nov. 2020 - Jun. 2023I oversee the visual direction and design execution for 45 diverse brands, ensuring each one maintains a unique identity while meeting high creative standards. From concept to final output, I manage the full design pipeline—delivering compelling assets for campaigns, packaging, social media, and more. In addition to design, I regularly conduct in-house photoshoots, where I take full control of the creative process—from set planning to directing models and capturing visuals that align with each brand’s narrative. My role bridges strategic branding with hands-on creativity, allowing me to produce cohesive, high-impact content across all platforms.
JW MarriottContent & Graphic designer
Jan. 2020 - Oct. 2020Luxury hotel & F&B- Handling Hotel’s graphics and Akira back & Beach Road Kitchen contents
NBCUniversal Media, LLCVideo & Graphics Intern
Oct. 2017 - Apr. 2018
PwC SingaporeDesign Intern
Sep. 2016 - Jan. 2017
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