AEG PresentsDirect Marketing Coordinator
Nov. 2021 - Mar. 2024Performed email marketing design, construction and quality assurance for AEG Presentsโ wide-ranging artist (Goldenvoice, PromoWest, AEGP Florida) and festival promotions (Power Trip, Cali Vibes, Day Club, New Orleans Jazz Fest). Executed user-initiated sends, A/B testing, data management and optimized journeys within Salesforce Marketing Cloud. Provided digital marketing teams with stylistic and data-driven feedback for regional email sends.