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Work Background
Nash & Nash Enterprises, LLCManaging Consultant
Mar. 2024Conway, Arkansas, United StatesAvailable for consulting engagements and seeking a perfect full-time permanent fit.
Treasure DataEngagement Manager
Apr. 2023 - Mar. 2024In this role I was primarily a project manager for Yum! Companies' implementation of Treasure Data. This was not a good fit for me and I decided to leave the company.
SolvennaManager, Solutions Consulting
Oct. 2022 - Apr. 2023United StatesI was consulting with a large national specialty retailer on their use of the Blueshift CDP which includes execution of campaigns through email and sms. I configured and maintained their "abandoned cart" recurring email campaign which was tremendously successful.
AcousticVice President Product - Insights
Jun. 2021 - Jul. 2022Conway, AR, United StatesI successfully stabilized the legacy products and improved customer satisfaction reducing ticket numbers and wait time by 75%. I also hired a stellar team to construct the new solutions. It has been exciting to start developing solutions on new technologies such as AWS, Snowflake and Google Looker. My time with Acoustic has been very well spent and positively reviewed by my peers and leaders but it is time to move on to new challenges. In the role of VP of Product Management I was responsible for several products in Acoustic’s Analytics suite. My responsibilities included the maintenance of legacy solutions and the guidance of new solutions. These included the primary reporting mechanism for Acoustic Campaign known as Performance Insights (PI), Journey Analytics (JA) and Digital Analytics (DA) formerly known as IBM CoreMetrics. In this role I managed the day-to-day client issues for the existing solutions and established a team to rebuild PI and JA in AWS on Snowflake using Google Looker.
HCL Technologies, HCL SoftwareUnica Product Manager
Jul. 2019 - Jun. 2021Conway, ArkansasIn this role I took over ownership of an aging solution and breathed new life into it by adding kanban type process management functionality to the existing project management components. This idea came from working with clients to understand their broader needs. Incorporating the kanban component made the solution a more modern, appealing and sticky solution. This was appreciated by existing customers, prospects and internal stakeholders. I was on the Unica Product Management Team covering Unica Plan (aka IBM Marketing Operations) and Collaborate (aka IBM Distributed Marketing). In this role I worked closely with the development, testing and documentation teams in Pune, Maharashtra, India to drive the direction of product enhancements. I have also met with numerous clients to gather their input for the next iteration of enhancements as well as working with our sales teams to encourage existing clients to upgrade and prospects to adopt our solutions.
IBMClient Solutions Professional
Jan. 2016 - Jun. 2019Little Rock, Arkansas AreaIn this role I was instrumental in the sale of several enterprise class ($1MM+) database marketing solutions with IBM Customer Engagement solutions.
Within IBM’s Watson Customer Engagement organization, I was responsible for technical pre-sales support of several solutions: IBM Campaign (aka Unica), IBM Watson Marketing Automation (based on Silverpop and Xtify), IBM Marketing Operations, IBM Contact Optimization and IBM Interact for real time personalization. I was also responsible for presentation and demonstrations on the emerging Watson Assistant technology as it related to the marketing components. I was transferred to HCL with IBM’s divestiture of the Unica suite of products.
TeradataSenior Solutions Consultant
Jan. 2015 - Jan. 2016Conway, ARIn this role I learned a lot more about email marketing and CDPs. I was Responsible for technical sales support, presentations and demonstrations of Teradata Marketing Applications including Customer Interaction Manager (aka TRM, CIM), Marketing Operations (previously Aprimo), Real Time Interaction Manager and the Digital Marketing Center (formerly eCircle).
AcxiomExpert Product Executive
Nov. 2012 - Oct. 2014Conway, ARIn the Products and Engineering organization I was supporting the large enterprise class Omni-channel marketing client point of view with the development teams of multiple solutions. During this time I spent several months on a temporary relocation in California where new marketing technology solutions were being created and I presented many classes on Acxiom, Database Marketing and Campaign Management Applications. I enjoyed this opportunity to work with a totally different group of people in a fast paced agile development environment.
AcxiomDirector Marketing Technologies Center of Excellence
Aug. 2011 - Oct. 2012Conway, ArkansasIn this role I resumed the Director role over Acxiom's MTCOE (Marketing Technologies Center of Excellence). This was a team of highly knowledgeable, experienced and energetic consultants that provided client consulting and sales support focused on the major 3rd party Multi-Channel Campaign Management, Segmentation and Business Intelligence tools in the market such as IBM Experience One (previously IBM EMM and included Unica applications), Neolane, Alterian, Business Objects, Cognos and Tableau.
Merkle Inc.Senior Director Technology Services Group
Sep. 2010 - Aug. 2011In this role I was hired to be the Senior Director of Product Management over the Enterprise Class Retail solutions utilizing Merkle database technology and IBM EMM (Enterprise Marketing Management aka Unica). However due to resource needs I initially served as an interim Solutions Manager (implementation) leader over an adhoc data integration and marketing project for a high tech client. Unfortunately during this time several leadership changes occurred and it was decided not to pursue a Product Management role over the Enterprise Class Retail Solution. I left Merkle to resume a previous role with Acxiom.
Nash & Nash Enterprises, LLCConsultant
Oct. 2009 - Sep. 2010Spent 1 year consulting with Teradata on their Teradata Relationship Manager Solution and complimentary products. Offered insights on the product functionality, gui, competitive positioning and marketing. Did an intensive study of Aprimo which resulted in the acquisition by Teradata.
AcxiomSenior Manager
Sep. 2008 - Sep. 2009Senior Manager of the development teams in Conway, Arkansas and Nashville, Tennessee on Acxiom's Multi-Channel MarketEdge-X Solution. This solution consisted of an industry specific and standardized datamart in conjunction with applications such as Alterian, Dynamic Messenger and IBM EMM (aka Unica).
AcxiomProduct Consultant
Oct. 2007 - Sep. 2008Product Consultant in Sales Support on Acxiom's SMB Database Marketing Solution. In this role I provided hundreds of demonstrations and consultations to prospects of our solution. This role required a keen understanding of the application functionality and underlying database processes. In this role I also provided consultation on the various channels and products in this space.
AcxiomAssociation Leader
Jan. 2007 - Sep. 2007I was Association Leader for over 100 Acxiom associates in the Industry Solution Architect (ISA), Data Architect (DAR) and Decision Support Analyst (DSA) roles. These associates report to the Delivery Executives on their individual accounts for their day-to-day guidance and looked to my association for guidance in best practices and career development. I was also the Community Leader for a sub-group that reported directly to me that moved from project to project doing the Designs and Implementations for our Marketing Database solutions.
AcxiomSolution Manager
Jan. 2005 - Jan. 2007I served as the Solutions Manager in the Acxiom Center of Excellence. I primarily provided consultation for internal groups, clients and prospects on the selection, implementation, use and support of Multi-channel Campaign Management and Business Intelligence tools. In this role I have had significant exposure to most of the major campaign management processes and applications such as IBM EMM (formerly Unica’s Affinium Campaign), Alterian, Aprimo and SAS Campaign Manager.
AcxiomClient Delivery Manager
Jan. 2003 - Jan. 2005As part of a Retail Industry Solutions Development team I performed a 90-Day assessment of the Help Desk Acxiom manages for Federated Department Stores (now Macy's) and their use of NCR’s T-CRM campaign mgmt tool (formerly Ceres) and associated database. In the process of this it was agreed that I would join the Account Team as the Team Leader of that area. This area improved in Customer Satisfaction from a 4 (on scale of 1-10) to 8 the first year I was on the account. I was also the Team Leader of the Development team responsible for database modifications on that account. After 2 years on that team I chose to pursue the role of Solutions Manager with the ACOE (above).
AcxiomBusiness Solutions Analyst
Jan. 2000 - Jan. 2002As part of the Retail Industry Solutions Development (RISD) I spent several months studying Acxiom’s internal applications for Campaign Management and Segmentation as well as the major third party tools in the industry for their ability to fill requirements specific to the Retail Industry. I was involved in several RFPs providing consultation on the Campaign Management Tool requirements.
During this time I worked with several Acxiom Explorer implementations including a proof of concept and a production implementation. I also worked on a production implementation of Unica’s Affinium Campaign assisting in the creation, execution, documentation and validation of their production campaigns for User Acceptance Testing.
AcxiomProduct Consultant
Jun. 1998 - Jun. 2000At Acxiom’s request my husband and I moved to work with Ceres Integrated Solutions, a start up company in Raleigh, NC, in which Acxiom had purchased 25% equity. Ceres developed a server based Campaign Management application for segmentation, tracking and analyzing retailers’ data in relational databases. In this endeavor my first responsibility was that of Product Consultant on the application and Quality Assurance Team Leader. I was responsible for starting their testing procedures and team from the ground up. This involved introducing the various concepts of testing such as application testing, system testing, integration testing, defect tracking etc. Developing the procedures and documents to go along with that and enforcing their use. Once this team and associated procedures were in place I turned my focus to doing the same thing for a Software Support Center for the product. This initiative was abandoned when Acxiom sold their interest in Ceres to NCR.
AcxiomProduct Consultant - QA Team Leader
Jun. 1997 - Jun. 1998Prior to relocating to Raleigh, NC I resumed the role of QA Team Leader of the group described below for 1991 – 1995. In this capacity I was a leader in the development, documentation and implementation of project management practices in preparation for Capability Maturity Model audits for Level 2 certification. This required not only thorough testing but thorough adherence to good product development and project management methodologies for which my team was the governing body. I left this group when Acxiom asked my husband and me to move to Raleigh as mentioned above.
AcxiomProduct Consultant - Software Support Team Leader
Jul. 1995 - Jun. 1997Provided second level (expert) support for the bulk of Acxiom Corporation’s mainframe and PC based proprietary software products and became the team leader of that team. We frequently participated in the testing of the various products, developed problem solving documentation and taught problem solving classes. I was the primary support person for the new pc/server applications.
AcxiomProduct Consultant - QA Team Leader
Jul. 1991 - Jun. 1995Began as a tester in the group developing and maintaining a software system for the fulfillment, customer service and marketing for a large magazine subscription company and its associated database (Guidepost a Church Corporation). This role began with responsibilities for testing, change management of the code and system security setup. I later became the team leader of that team plus the teams for Data Administration and Documentation. In this role I learned the importance of the different aspects and levels of testing, change management, product development and project management. I helped grow this team from a small 2 person testing team into a Quality Assurance team of 10 people. During this time I moved on site for 6 months with a customer to help them learn to better utilize and troubleshoot the system. I also spent 8 weeks doing training on the system with another customer in the Fairfax area.
AcxiomAccount Services Representative
Nov. 1989 - May. 1991Responsibilities included the daily interaction with the customer and the building and maintaining of their flat file database for selection of names for direct mail campaigns.
University of Arkansas for Medical SciencesResearch Assistant
Aug. 1985 - Nov. 1989While at the University I worked in the departments of Medicine, Physiology/Biophysics, and Microbiology/Biochemistry. During that time I was responsible for the optimization and execution of various research procedures, analytical instruments and assays as well as handling the purchasing and general maintenance of the lab equipment and reagents.
I am very familiar with and was adept at the processes involved with: culturing protozoans, bacteria, and viruses; protein isolation, SDS-PAGE, and Western blot antibody detection assays. I also had significant experience with RNA extraction and some DNA extraction and their associated electrophoresis procedures. I was responsible for the maintenance, tuning and use of an automated protein sequencer and the high pressure liquid chromatograph used for the purification of samples.
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