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Work Background
Freelance Consultant, Development & Business PlanningBusiness & Innovation Strategy Consultant
Jun. 2025West Midlands, England, United Kingdom• Providing strategic consultancy to businesses in consumer goods, technology, foods, confectionery, sports, and leisure sectors. • Focusing on creative problem-solving and innovation while promoting sustainability in business practices. • Collaborating with startups/scaleups to enhance their market positioning and operational efficiency.
ReckittGlobal Head of Brand Experience, Design & Innovation
Nov. 2020 - Jun. 2025Amsterdam, North Holland, NetherlandsLeading the organisation’s creative brand-building approach and processes. Establishing a long-term innovation approach centred on sustainable growth through business-model shift.
Coaching an empathic and collaborative creative culture into an organisation of 40,000 people.
Raising the profile of designers as crucial contributors to innovation and business strategy.
ReckittGlobal Design Strategy Director
Mar. 2010 - Nov. 2020Amsterdam Area, NetherlandsBuilding and Managing Brands on a global stage: Planning and executing Insight-driven innovation streams for global brands in Homecare, Hygiene, Surface Care, Pest Control, OTC Healthcare and VMS. Providing strategic Design Direction to create differentiated positive equity and bring consistency of execution to the creative process - from concept to execution. Connecting Design to other vital support functions within the business, instituting processes to better integrate Design and Design Management into global brand management and product development. Driving Holistic Brand Experience Design to a place of optimum influence in a global organisation by inspiring and engaging the highest level of the company in ways that exceed business performance measures - translating thought leadership into detailed process management coaching throughout the organisation. Selecting, auditing and managing creative agencies to deliver outstanding design solutions on a consistent basis. Financial forecasting, management and auditing for design and implementation.
Cadbury plc.Consultant Design Manager
Feb. 2003 - Feb. 2010UKStrategic Design Direction & Process management for Brand development, packaging, point of sale, retail environments, exhibitions and internal comms.
Directing/managing varying teams of designers across disciplines.
Client liaison, pitching, briefing, presenting.
Leisure ConceptsSenior Designer
Jun. 1998 - Feb. 2003Design & Project management - primarily interior/architectural design & branding/graphics. Team management and project financial accountability.
Charterhouse Holdings PlcGraphic Designer & Marketing Executive
Jul. 1997 - Jun. 1998
Self EmployedGraphic Designer
Oct. 1996 - Jun. 1997Leicestershire, UK
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