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Work Background
ITA Data Solutions, LLCManaging Director, Marketing & Sales
Mar. 2022United States, BostonLeads full-spectrum marketing for world-class consultancy specializing in SAP ERP: branding and direct response (lead generation). Employs a Sales Enablement methodology including creation of on-demand content libraries designed to accelerate sales cycles.
USA TODAY NETWORK | LOCALiQStrategic Partnerships at Gannett | USA Today Network
Dec. 2020 - Mar. 2022United States, BostonHired to lead expansion into national, multimedia sales after a successful contract
consulting engagement for the CEO of the largest newspaper group in the US.
• Monetized unsold print, digital and CTV inventory for 400+ newspapers throughout
US, selling complex multimedia ad campaigns and sponsorships to brands and
agencies.
• Generated over $1.1m in year one, new store revenues.
Trebel MusicHead of Brand Partnerships, East Coast
Aug. 2017 - Mar. 2020United States, BostonEngaged by executive team to advise on early-stage setup of advertising supported business.
eDreams ODIGEOGlobal Advertising Sales Strategy Consultant
Dec. 2016 - Jun. 2017Barcelona Area, SpainStrategic analysis of global ad sales business for eDreams ODIGEO, proposing improvements in sales structure, channels, and compensation plans.
Cheapflights Media (USA) Inc.Global Business Development
Jan. 2015 - Jan. 2016Greater Boston AreaManaged major advertising revenue accounts, including Expedia and Orbitz, contributing to half of all global advertising sales revenue.
Upring, LLC; StringThis.comEntrepreneur, Founder
Jan. 2010 - Dec. 2017United States, Boston• Founded StringThis.com, an online retail store selling guitar strings, achieving $35k-
$40k/month revenue at 85% margins.
• Raised six-figure seed funding for Upring LLC, a mobile click-to-call marketing
platform, winning Silver Prize at BIA Kelsey's Future Stars competition.
BiddingForGoodVice President of Business Development and Strategic Partnerships
Jan. 2010 - Jan. 2012Cambridge, MA(Acquired by FrontStream Holdings)
Led all efforts to leverage fund raising auctions for K12 schools as brand exposure opportunities for consumer brands, closing over $25 million in brand development partnerships with travel and retail brands including Marriott, PGA, Brooks Brothers, Rosetta Stone and more.
NBC Sports GroupDirector of Digital Advertising Sales NECN
Mar. 2007 - Mar. 2009United States, Boston• Managed a team of 10 sales executives, securing high-value clients like BOSE,
Staples, and Reebok.
• Achieved over $2 million in new revenue during the first year from sales of online video advertising and event sponsorships.
- Installed technology infrastructure to monetize online video for 24 hour cable news network. Built rate card; presented to brands and agencies both regional and National.
New York Times DigitalDirector of Business Development
Dec. 1997 - Dec. 2000United States, BostonLed partnerships & revenue growth for the New York Times group of news sites including the Boston Globe’s Boston.com.;
Among the first online advertising sales executives for the most respected media company in the US.
Conceptualized and launched MP3.Boston.com, one of the first local music streaming services, securing $250,000 in pre-launch sponsorship and ultimately winning the Best Entertainment Site award at the 2000 MIMC Awards.
Coached 8 major accounts advertising sales executives to 125% of revenue goal for four consecutive quarters.
Negotiated long-term partnership with Dunkin Donuts, including building hosting and maintaining the original DunkinDonuts.com website and building their first ecommerce store selling coffee by the pound online. Partnership yielded over $1.5 million over the term of the agreement
Dave Matthews Band / Ambrosia Healy PublicityTour Publicist
Aug. 1994 - Aug. 1996United States, BoulderCoordinated media engagements for 200+ yearly shows, helping transform the band
into the second-highest grossing act of the past 40 years.
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