Vietnamtourism - Hanoi JSC.Deputy Director General
Aug. 2012 - Nov. 2020Hanoi, Hanoi, Vietnam- Spearheaded and overhauled 2 joint-venture companies and representative offices abroad, focused on developing key markets. - Provided functional management and establishing performance metrics for sales and marketing, contracting and tour designing - promotion departments - Analyzed profit impact of market strategies (PIMS) - Advised on balancing short-term and long-term holding strategies to maximize foothold in dynamic tourism market.