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Work Background
AviatelQ Tech LLPAdvisor
Mar. 2025Noida, Uttar Pradesh, IndiaAs an Advisor at AviatelQ Tech LLP, I play a pivotal role in shaping the strategic direction and growth of this innovative aviation infrastructure start-up. My responsibilities include providing expert guidance on business development, aviation infrastructure projects (such as heliports, helipads, and airports), and skill development initiatives that align with India’s evolving aviation landscape. Key areas of contribution include: Strategic Leadership: Advising the leadership team on market entry, expansion strategies, and the development of new services in aviation infrastructure and consultancy. Industry-Academia Collaboration: Leading initiatives to bridge the gap between industry and academia by fostering partnerships with leading universities and launching aviation education programs, including B.Sc. (Aeronautics) and AME license courses. Skill Development: Spearheading training and capacity-building programs to nurture the next generation of aviation professionals, in line with the ‘Skill India’ initiative. Project Execution: Supporting the planning, design, and implementation of cutting-edge aviation infrastructure projects, including integrated heliports and seaplane operations. Government & Policy Liaison: Acting as a key interface with regulatory bodies, government agencies, and industry stakeholders to ensure compliance and drive policy advocacy. Thought Leadership: Regularly participating as a panelist and speaker at national and international forums, sharing insights on aviation trends, innovation, and best practices. At AviatelQ Tech LLP, I am committed to driving innovation, fostering sustainable growth, and building a robust ecosystem for aviation infrastructure and skill development in India.
Pawan Hans LtdGeneral Manager Marketing
Feb. 2024 - Aug. 2024Noida, Uttar Pradesh, IndiaGeneral Manager (Marketing) at Pawan Hans Ltd., a Government of India Enterprise under the Ministry of Civil Aviation. Responsible for leading and executing all marketing activities to promote helicopter services and expand market reach.
Shaped corporate strategy with the CMD, driving long-term business direction through research and foresight.
Led enterprise-wide strategic initiatives, ensuring alignment and cross-functional efficiency.
Oversaw UDAN and commercial ops, managing seasonal and year-round services for scalability and reliability.
Directed revenue recovery and commercial functions, ensuring timely collections and strong stakeholder engagement.
Marketing Strategy, Digital Marketing, Key Account Management, Market Research, Aviation Marketing
Pawan Hans Ltd.Executive Director (BD & Marketing) & Accountable Manager
Aug. 2023 - Jan. 2025Delhi NCRExecutive Director (BD & Marketing) & Accountable Manager at Pawan Hans Ltd., a Government of India Enterprise under the Ministry of Civil Aviation, responsible for driving business development, marketing strategies, and ensuring regulatory compliance as Accountable Manager (DGCA) for helicopter operations. Achievements: Led seaplane marketing, boosting potential leads by 20% in one year.
Managed UDAN project, achieving 95% on-time performance across routes.
Expanded aviation education via strategic partnerships, increasing enrollment by 30%.
Handled tendering and contracts, reducing operational costs by 15%.
Ensured DGCA compliance as Accountable Manager, maintaining a zero-violation record.
Skills: Aviation Business Development, Strategic Marketing (Aviation), Regulatory Compliance (DGCA), Contract Negotiation, Helicopter Operations Management
Pawan Hans Ltd.General Manager Corporate Planning, Mgt System , Commercial Function, Corp Affairs
Jul. 2020 - Jan. 2024Noida, Uttar Pradesh, IndiaGeneral Manager - Corporate Planning, Management Systems, Commercial Function & Corporate Affairs at Pawan Hans Ltd. A Govt of India Enterprise under Ministry of Civil Aviation. Responsible for strategic planning, implementing management systems, overseeing commercial operations, and managing corporate affairs.
Oversaw Marketing, Commercial, and UDAN ops, ensuring service delivery on key routes like Kedarnath and Amarnath.
Managed helicopter procurement and leasing to align with operational needs.
Led revenue recovery and reconciliations, ensuring timely dues and strong customer relations.
Drove operational efficiency across cross-functional teams in high-traffic sectors.
Strategic Planning, Management Systems Implementation, Commercial Operations Management, Corporate Affairs, Stakeholder Management.
Pawan Hans Ltd.General Manager ( Western Region )
Sep. 2015 - Feb. 2018Juhu Airport Mumbaiescriptions: General Manager (Western Region) at Pawan Hans Ltd., responsible for overseeing helicopter operations and services across Southern and Central States, UT of Lakshadweep, Daman & Diu, Andaman and Nicobar. Spearheaded heli-tourism initiatives and regional business development. Achievements: Directed operations for PHL’s largest regional unit, managing 450+ personnel and overseeing critical offshore helicopter support for ONGC and GSPS.
Ensured smooth execution of inter-island helicopter connectivity in the Andaman & Nicobar and Lakshadweep UTs, facilitating essential transportation links.
Oversaw India’s only OEM-authorized MRO facility for Dauphin helicopters, handling specialized services for engines, blades, batteries, and airframes.
Spearheaded an MoU with University of Mumbai to launch a B.Sc. (Aeronautics) degree with an AME license, enhancing aviation education via PHL’s institute (PHTI).
Initiated new passenger and tourism-oriented helicopter services across Goa, Vizag, Mysore, Hampi, and Vijayanagaram, optimizing fleet utilization and expanding revenue streams.
Skills: Regional Operations Management, Helicopter Service Management, Heli-Tourism, Business Development, Strategic Planning.
Pawan Hans Ltd.General Manager ( Eastern Region), Guwahati
Feb. 2014 - Sep. 2015Guwahati, IndiaDescriptions: General Manager (Eastern Region) at Pawan Hans Ltd., responsible for overseeing all helicopter operations, marketing, finance, and people management activities across the 8 North Eastern States and West Bengal. Achievements: Established PHL’s dedicated Eastern Region operations, launching new helicopter services in Nagaland to enhance connectivity in the North East.
Forged a key medivac partnership with a leading hospital, enabling rapid-response aeromedical evacuations during critical golden-hour emergencies.
Oversaw the commissioning of a state-of-the-art maintenance facility at Guwahati Airport, including the setup of a dedicated hangar to boost regional operational readiness and support efficiency.
Skills: Regional Operations Management, Strategic Business Development, Team Leadership, Aviation Safety Management, Stakeholder Management.
Pawan Hans Ltd.General Manager (Marketing)-All India, Safdarjung Airport, New Delhi/NOIDA
Jul. 2011 - Jan. 2014New Delhi NCRDescriptions: General Manager (Marketing) - All India and other positions at Pawan Hans Ltd., a Government of India Enterprise, based at Safdarjung Airport, New Delhi/NOIDA. Responsible for spearheading marketing strategies, sales, and new service development, including helicopter procurement and deployment, across India. Achievements: Spearheaded corporate-level marketing and business development, leading helicopter procurement, tendering, and stakeholder engagement with ministries, DGCA, and state governments.
Championed industry-first initiatives, including hotline washing services and the launch of India’s early seaplane operations.
Secured high-value contracts with ONGC, GSPC, Arunachal Pradesh, Himachal Pradesh, and key pilgrimage sectors such as Vaishno Devi and Amarnathji.
Played a pivotal role in procuring 26 helicopters and delivering India’s first integrated heliport at Rohini on a turnkey basis.
Established Regional Marketing Divisions, adopting a decentralized model that strengthened customer engagement and expanded market presence nationwide.
Skills: Strategic Marketing, Business Development, Key Account Management, Helicopter Procurement, Aviation Sales.
Pawan Hans Ltd.General Manager(NR) & other Positiions in Pawan Hans Tower, NOIDA; Rohini Heliport, New Delhi
Apr. 1996 - Jul. 2020New Delhi/NCR, IndiaDescriptions: General Manager (Northern Region) & Various Positions at Pawan Hans Ltd. Responsible for overseeing helicopter operations and services across Northern and Eastern states, including heli-tourism initiatives such as Shree Kedarnath Dham, managing operations at Pawan Hans Tower (Noida) and Rohini Heliport (New Delhi). Achievements: Led Northern Region operations with oversight of 300+ personnel across flight operations, MRO, materials, HR, finance, and administration.
Spearheaded business development and customer/vendor engagement, while managing budgeting, recruitment, and cost control across multiple bases.
Directed day-to-day operations across diverse geographic locations, ensuring smooth execution of services and operational continuity.
Piloted critical helicopter missions for law enforcement, LWE zones, religious tourism (Kedarnath), election duties, and charter services with a 12-aircraft fleet.
Managed VIP/VVIP flying operations and technical oversight for a mixed fleet comprising Bell 206 L4, Bell 407, AS350 B3, Mi-172, and Dauphin helicopters.
Supervised strategic assets like India’s first integrated heliport (Rohini), PHL Aviation Institute (Jamia Millia Islamia), and RCS UDAN operations.
Led a pan-India aviation workforce of 90+ pilots and 100+ engineers/technical staff, ensuring high service standards and operational efficiency.
Skills: Helicopter Operations Management, Regional Operations Management, Heli-tourism Management, Customer Relationship Management, Strategic Planning.
Willard Storage Battery Ltd. Area Sales Manager
Dec. 1993 - Mar. 1996Bhopal Madhya PradeshDescriptions: Area Sales Manager at Willard Storage Battery Ltd., responsible for overseeing regional office operations, marketing, and sales across Madhya Pradesh. Achievements: Led operations for India’s largest state, Madhya Pradesh, managing all aspects of regional office functions including marketing, channel partner management, and inventory control.
Directed stockyard logistics to ensure smooth distribution and availability across the region.
Drove market share growth through strategic initiatives and successfully launched new products to expand brand presence.
Strengthened relationships with distributors and dealers, optimizing the sales network for improved coverage and revenue.
Skills: Channel Management, Sales Management, Market Penetration, Distribution Management, Team Leadership.
Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]Executive- Sales Punjab, Harayana, UP
Jun. 1989 - Nov. 1993Punjab, Haryana, UPDescriptions: Executive - Sales at Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business] responsible for managing sales and market share for spares across Punjab, Haryana, and Uttar Pradesh. Achievements: Managed sales and spares operations across three key states—Punjab, Haryana, and Uttar Pradesh—driving overall growth and expanding market share in tractors and farm equipment segments.
Oversaw a vast network of dealers, distributors, and retailers, ensuring seamless supply chain management and high customer satisfaction.
Implemented targeted strategies to optimize inventory management and enhance product availability across multiple channels.
Fostered strong relationships with channel partners, contributing to sustained business growth in competitive markets.
Skills: Dealer Management, Sales Management, Channel Development, Distribution Strategies, Market Share Growth
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