wOw brands groupBusiness Development Manager | Market Research Expert
Sep. 2007 - Dec. 2020Santiago, ChileBoutique Consulting Firm with expertise in quantitative market research and brand management practices to support FMCG companies in the creation of WOW brands.
Key responsibilities:
• Lead sales, account management and operation teams
• Develop market research solutions to answer strategic and/or tactical challenges such as: market segmentation, targeting, desired positioning, point of sales tracking, customer satisfaction
• Supervise projects: research methodology recommendation, sample plan, questionnaire, field procedures, data cleaning, data weighting, statistical analysis
• Produce reports, analyze & interpret data, create presentations with actionable insights