Diego Garcia Figueroa

Market Research Expert @wow brands group

Consumer IndustryMarket ResearchArgentina💸 MarketingMarketing Analytics Manager👍 Sales & BizDev🧨 ConsultingCustomer Success ManagerCustomer ResearcherAccount Manager

Diego Garcia Figueroa is a highly skilled Market Research Expert currently serving at WOW Brands Group Company. With a rich background in business and marketing, Diego has cemented his position as a trusted professional in the field of market research. At WOW Brands, he utilizes his expertise to analyze market trends, customer behavior, and competitive strategies, helping the company stay ahead of the curve. His ability to convert raw data into actionable insights has been pivotal in driving business growth and customer satisfaction. Prior to his role at WOW Brands, Diego has held several positions in market research global companies.

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Work Background

Ecofactory ChileManaging Partner

Jul. 2010Santiago Metropolitan Region, Chile

Maru GroupAssociate Client Director

Jan. 2023 - Feb. 2024United KingdomEstablished in 2016, Maru Group helps its clients make informed decisions in real-time by combining proprietorial software, deep industry experience, unique IP in System 1 apps and access to the best minds in research across a number of geographies. Key responsibilities: • Responsible for client vision, health and execution of short term and long term growth plan with lead clients • P&L responsibility for clients, - KPI focus on Net Revenue • Lead, define and deliver programmes and project vision through cross team consultation and working • Champion and embrace best practice and better ways to execute projects profitably and manage the client effectively. • Nurture key client relationships and develop trust with existing clients to move from operational to strategic partner. • Create and deliver superior outputs through storytelling and going beyond the data to find compelling and relevant strategic insights that will drive commercial decision • Oversee project resourcing and act as a mentor. Implement resourcing plans to ensure efficient and productive delivery - delegate and supervise daily activities and feed into directors around resourcing, productivity and efficiencies. Work with the Group Head to deliver against the people agenda in order to attract, coach and retain talent. Results: • Lead and manage tracking and ad hoc programmes for a range of UK clients, including a leading Digital Bank, a Global Media Brand and a High-End Car Finance Company • Involved in all stages of a project´s lifecycle from design to project management • Lead a large program of communications testing in response to changing regulations in finance services industry in the UK

wOw brands groupBusiness Development Manager | Market Research Expert

Sep. 2007 - Dec. 2020Santiago, ChileBoutique Consulting Firm with expertise in quantitative market research and brand management practices to support FMCG companies in the creation of WOW brands. Key responsibilities: • Lead sales, account management and operation teams • Develop market research solutions to answer strategic and/or tactical challenges such as: market segmentation, targeting, desired positioning, point of sales tracking, customer satisfaction • Supervise projects: research methodology recommendation, sample plan, questionnaire, field procedures, data cleaning, data weighting, statistical analysis • Produce reports, analyze & interpret data, create presentations with actionable insights

NielsenRegional Account Director LATAM for Global Clients

Jul. 2001 - Nov. 2006Caracas, VenezuelaReporting to the VP LATAM Client Service and VP Global Clients Key responsibilities: • Lead P&G & BAT accounts in Latin America • Negotiate regional agreements • Identify customer needs at regional level and ensure regional coordination of solutions and resources to meet needs in timely manner • Lead regional meetings with country teams to align work plans • Coordinate country teams to implement reports, analysis and presentations under same standard • Analyze data to make strategic presentations to Regional and Global leaders • Collaborate with country and global teams in conflict resolutions • Develop regional model to determine prices for solutions Results: • +18% in revenue

NielsenAccount Manager in Argentina

Oct. 2000 - Jun. 2001Buenos Aires, ArgentinaReporting to Commercial Director of NIELSEN Argentina Key responsibilities: • Lead accounts such as: Nabisco / Kraft Foods, The Dial Corp., Bic among others • Develop new service "Trade Express" that increased Nielsen Argentina revenue by +12% • Train account executives to create more strategic and actionable presentations

NielsenAccount Executive in Argentina

May. 1999 - Sep. 2000Buenos Aires, ArgentinaReporting to Account Manager of NIELSEN Argentina Key responsibilities: • Support accounts such as: Nabisco / Kraft Foods, L'Oréal, Bic among others • Generate monthly or bi-monthly executive reports • Conduct monthly or bi-monthly presentations to Marketing and Sales Managers • Guarantee quality of information provided

L'Oréal ArgentinaMarketing Assistant Brand Manager

Jan. 1995 - Dec. 1999Buenos Aires, ArgentinaKey responsibilities • Execute Marketing Plan for Elvive and L'Oréal Kids, Hair Care Brands • Monitor their key metrics: market share, distribution, pricing and shelving • Assist Hair Care Marketing Director in consumer understanding

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