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Work Background
Rally OurBusMarketing Manager - Program
Apr. 2022 - May. 2023My responsibilities include:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Plan budget requirements for upcoming months based on market demand
- Develop brand strategy
- Identify new marketing channels
Rally OurBusDigital Marketing Lead
Jan. 2022 - Apr. 2022Rally has created thousands of bus trips across 40 states and provinces with its “bus rideshare." The app aggregates like-minded individuals going to events both small and large, from weddings and corporate outings to arena sports and music festivals. The technology crowdsources bus stops and crowdfunds buses to create on-demand trips. My responsibilities include:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Plan budget requirements for upcoming months based on market demand
- Develop brand strategy
- Identify new marketing channels
Rally OurBusCampaign Manager
Jun. 2021 - Dec. 2021Rally has created thousands of bus trips across 40 states and provinces with its “bus rideshare." The app aggregates like-minded individuals going to events both small and large, from weddings and corporate outings to arena sports and music festivals. The technology crowdsources bus stops and crowdfunds buses to create on-demand trips. My responsibilities include:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Plan budget requirements for upcoming months based on market demand
- Develop brand strategy
- Identify new marketing channels
Allied TechnologiesDigital Marketing Specialist
Apr. 2021 - May. 2021RemoteMy responsibilities included:
1. Strategize and execute paid marketing campaigns on search engines and social platforms
2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Cyber DolphinsDigital Marketing Manager
Jul. 2020 - Mar. 2021Greater Kolkata AreaMy responsibilities included:
1. Creating strategies for B2B and B2C clients in hospitality, FMCG, distribution industries
2. Strategize and execute all SEO, marketing database, email, and display advertising campaigns 3. Developing unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
4. Managing a team of 17 individuals
Venue360SEO and Research Analyst
Apr. 2018 - May. 2020Greater Kolkata AreaMy responsibilities included:
- Developing and managing inbound marketing campaigns
- Overseeing social media and maintaining the organisation's website
- Tracking and analysing website traffic flow and attaining key performance indicators - Working on the Search Engine Optimization of the website
BrickwoodMarketing Specialist
Jun. 2016 - Mar. 2018Greater Kolkata AreaBrickwood is one of the first brick-over pizzerias in Kolkata. The vision for Brickwood was to position itself as the go-to spot for college students, and the private party destination for corporate professionals. My responsibilities were to create awareness regarding the brand and to increase the CLTV of the customer. My marketing efforts included:
- Collaborating on on-line and off-line marketing promotions
- Creating digital content for Facebook and Instagram
- Creating paid campaigns on Social Media - Working on improving the website SEO
- Creating engagement in local communities
- Analyzing analytics data
- Creating local listings
PromoSkopeMarketing Associate
Apr. 2013 - Jan. 2016My responsibilities included:
- Assisting in campaign execution
- Working with the creative team to ensure timely delivery of assets
- Tracking and analysing website traffic flow and attaining key performance indicators - Maintaining social handles for TVS, Hushpuppies and other clients
M/S Bhoot Nath AdhyaSales And Marketing Intern
Mar. 2010 - Dec. 2012My responsibilities included: - Assisting in campaign execution - Cold-calling clients
- Organizing marketing campaigns - Executing OOH marketing efforts
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