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Work Background
Caralbo (Bordadoras Industriales)Sales And Marketing Specialist
May. 2023 - Jun. 2025Tijuana, Baja California, MexicoSales Advisor for HappyJapan brand industrial embroidery machines, responsible for promoting and selling cutting-edge embroidery machines, software and accessories to a wide range of customers. Provide expert guidance, product demonstrations and exceptional customer service to ensure the satisfaction of our clients, helphing them harness the power of HappyJapan embroidery machines to create stunning and precise embroidered designs.
Cityads MediaSenior Business Development Manager
Jan. 2021 - Aug. 2021Mexico City, MexicoAnalysis of marketing trends in the region to make informed recommendations to managers and sales team. Development of relationships with potential partners. Creation of presentations aimed for the development of a new customer base.
TaboolaPublisher Sales Manager, Enterprise - LATAM
Aug. 2019 - Apr. 2020Mexico City, CDMX, MexicoLed company penetration across the Spanish-speaking LATAM region, met with decision makers at large networks to pitch the company’s content recommendation platform, its features and potential to help them monetize their portals. Designed wireframes and digital mockups of recommendation modules in prospects' news sites. Maintained strategic relationships with key accounts to improve partner trust.
TradeTracker.comAccount Manager
Jun. 2017 - Aug. 2019Mexico City Area, MexicoManaged A, B and C tier advertisers' CPA & CPL performance campaigns, offering them to new affiliates to promote for the monetization of their sites. Collaborated in the launch of the company's operations in Mexico City. Participated in the adaptation of the company software architecture to be regionally compliant with Mexico's market. Onboarded new team members. Optimized operating expenses and monitored compliance with the legal requirements of Mexico’s tax collection authorities. Coordinated company participation at various local E-commerce events.
BAJA WINDOW SHADINGProject Manager
Feb. 2013 - May. 2017Rosarito Beach, Baja California, MexicoManaged manufacturing and installation projects of window treatments and accessories for hospitality clients. Designed detailed technical drawings, instruction manuals and specification sheets for the company’s fabricated products. Redesigned the company's corporate identity and website. Collaborated in the development of manufacturing systems with software engineering teams. Completed over 100 fabrication projects, including remote coordination of their installation at properties across USA and Mexico. Established excellent working relationships with procurement companies in the hospitality industry.
Grupo GiganteGraphic Designer
Apr. 2004 - Jan. 2007Tijuana, Baja California, MexicoDesigned the weekly newsletter of supermarket specials for stores across the northwestern region of Mexico, with a print run of 50,000 newsletters on a weekly basis. Collaborated with logistical and audiovisual assignments for promotional concerts and celebrity appearance events, sponsored by the company and held at physical stores in the cities of Tijuana, Mexicali and Ensenada.
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