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Work Background
Bird StudioExperience Design Consultant & Interior Designer
Feb. 2025Copenhagen, Capital Region of Denmark, DenmarkAs the founder of Bird Studio, I help private clients and small hotels create spaces that feel just right — and work beautifully in everyday life. Bird Studio was born from a desire to create more intentional spaces — places that are not only visually beautiful but also functional, inspiring, and authentically yours. With over 14 years of experience working with user journeys and digital experiences, my approach is deeply human-centered and curious. I take the time to understand my clients’ needs, dreams, and routines, translating these insights into thoughtful, well-crafted design solutions. Whether designing a private home or a small hotel, I believe in creating environments that support, inspire, and elevate everyday living. In addition, I work with resorts and holiday rentals to elevate guest experiences through data-driven insights and tailored interior design solutions. By combining digital feedback analysis with expert design advice, I help create spaces and services that delight guests, increase satisfaction, and boost repeat bookings.
Bird StudioInterior Architect & Founder of Bird Studio
Feb. 2025Copenhagen, Capital Region of Denmark, DenmarkAs the founder of Bird Studio, I help private clients and small hotels create spaces that feel just right — and work beautifully in everyday life. I specialise in everything from single-room transformations to full-home renovations and hotel redesigns, always with a focus on functionality, aesthetics, and individuality. My approach is human-centered and curious: I take the time to understand my clients’ needs, dreams, and routines, and translate that into thoughtful, well-crafted design solutions. Whether it’s designing a private home or a small hotel, I believe in creating environments that support, inspire, and elevate everyday living. Bird Studio was born from a desire to create more intentional spaces — places that are not only visually beautiful but also functional, inspiring, and authentically yours.
DFDSSenior Product Owner
Sep. 2023 - Nov. 2024København, Hovedstaden, DanmarkSenior Product Owner in the Digital Upselling team, focussing on: - Building a strong product culture (from product discovery to product delivery) - Laying the foundation for a new DFDS Passenger Loyalty Programme - Personalisation & Promotions in the MarTech - Setting team vision, product roadmap planning, quarterly OKR definitions - Identifying and prioritising opportunities (through data driven decision making) - Product lifecycle management from concept to launch - Stakeholder communication and management - Understanding and outlining of user journeys and our customer pain points, needs and desires
BirdFreelance Product Manger
May. 2023 - Sep. 2023Copenhagen, Capital Region, DenmarkI am partnering up with Syndicate, and awesome consulting agency specialising in agile and product training courses and also offer hands-on consulting services within digital product development. As a Product Manager & Coach I am part of the Product Leadership track, where we are assisting companies with everything relating to digital products. A Product Manager & Coach can for example drive the success of a product from ideation to launch and beyond, by understanding customer needs, defining product vision and strategy, and by working with cross-functional teams to build and launch products that meet market needs and business goals.
BirdFreelance Product Manager and Concept Developer
Mar. 2023Copenhagen, Capital Region, Denmark
BirdFreelance Product Manager
Mar. 2023Copenhagen, Capital Region, Denmark
the LEGO GroupSenior Product Manager
Nov. 2021 - May. 2023Copenhagen, Capital Region, DenmarkAs a Senior Product Manager, I was accountable for steering the digital roadmap for our online customised products team focussing on bringing unique and personalised LEGO products to our customers on LEGO.com. Throughout my time here, I have achieved noteworthy milestones such as: - Co-established a brand-new team and implementing agile methodologies, product vision and strategy, defined and reported on the teams performance and quarterly OKRs - Spearheaded the re-launch of a digital/physical LEGO product, leading to an 89% revenue growth and a 355% increase in visits to the product detail page. - Pioneered the exploration of several new products. This involved conducting comprehensive user research, building strong stakeholder relationships, leveraging data-driven insights to drive decision-making, creating user journeys, facilitating workshops, testing prototypes, and developing holistic product strategies.
PandoraProduct Manager
Jan. 2020 - Nov. 2021Copenhagen Area, Capital Region, DenmarkAs a Product Manager for the Consumer Technology Team, I lead the development of digital solutions that enabled Pandora to bridge the gap between in-store and online experiences. My main area of focus was to prioritise the needs of Pandora consumers by championing digital solutions that enhanced their in-store experience. These solutions included jewellery engraving, loyalty programs, and queue management tools, among others. Throughout my tenure, I successfully helped implementing the Agile methodology across Retail, Marketing, and Digital teams. This involved guiding initiatives from discovery to scoping, analysing, managing roadmaps, ensuring technical development, testing, release, and further development. My ability to manage diverse teams and execute complex projects while maintaining a sharp focus on customer needs led to measurable success and business growth. My key responsibilities included: - Continuously monitoring industry trends and leveraging insights from other retailers to inform and enhance our digital strategy. - Leading and contributing to the development of Retail Customer Engagement digital roadmaps globally, within our Consumer Agile Release Train. - Collaborating closely with technical teams to implement new functionality, prioritise changes and improvements, and perform thorough analysis and bug fixing. - Building and maintaining strong working relationships with key business and technology leaders, as well as industry experts and partners. - Operating in alignment with our established Agile methodology, guiding initiatives with scoping, business analysis, and business case development to ensure the successful delivery of digital solutions across Retail, Marketing, IT, and eCom.
PandoraBusiness Analyst
May. 2017 - Jan. 2020Copenhagen Area, DenmarkAs Business Analyst in the Marketing Applications Team, I was primarily working as a Project Manager or Tech Lead on fairly complex projects involving consumer data, data and systems integrations and development on various systems as well as setting up dashboards in order to utilize the data. My key responsibilities included: - Project Management on various IT projects within Marketing Technology (define the project, business case, evaluate project progress, ensure funding and manage stakeholders etc.) - Translating business requirements into detailed functional requirements in collaboration with the business stakeholders / product owners and communicate these to the IT development team (as features and user stories) - Provide recommendations to the business on IT solutions, taking into account the many cross-functional and regional impacts - Creating strategies for project and programme implementations On the Project Management side we mainly worked with the Prince2 approach, while on the IT development side we were working with the agile approach (SAFe).
Novo NordiskBusiness Relationship Manager
Apr. 2016 - May. 2017Copenhagen Area, DenmarkAs a Business Relationship Manager, I was primarily helping the Digital Marketing department with managing an iPad application which had all marketing material for all 15 Novo Nordisk brands as well as the dashboards tracking the app usage. The app was used on a daily basis by more than 5.500 sales representatives in 32 affiliates. I also had this job 1 year during my time as a consultant for NNIT. I was working directly with global, regional and affiliate Marketing and IT stakeholders (e.g. system Management and product owners) as well as vendors to ensure a good ongoing relationship. My primary tasks include: - Lead and facilitate IT/business workshops and discussions with various stakeholders - Analyse, document, review and optimize business processes to ensure higher quality, increased efficiency, effective collaboration and communication, cost savings, and smoothness of critical business operations - Identify and understand business problems and the way they can be solved including documentation of objectives and benefits, impact assessments and recommended solutions - Manage stakeholder understanding of systems and processes e.g. identify training needs, prepare and optimize training material, plan and execute training, collect feedback - Liaise between business and IT in developing a clear set of business/IT requirements to ensure a smooth development, UAT and implementation process
NNITBusiness Consultant
Oct. 2014 - Apr. 2016Copenhagen Area, DenmarkAs Business Consultant at NNIT Management Consulting, I was working together with highly professional and enthusiastic colleagues on IT and organisational change management projects. Working with large companies such as Vestas, Novo Nordisk and PFA I have gained knowledge within business, organisational change management, IT and project management. My main responsibilities have been related to: - Advisory on organisation change management - Planning and executing of training sessions - Development of implementation guidelines and best practice - Analytics and presentation of data in dashboards - Setting up, conducting, and follow up on surveys - Creating and updating SharePoint websites - Project Management (based on Prince2 principles)
KOMBIT A/SConsultant
Apr. 2013 - Oct. 2014I mainly gained experience with a project named DUBU which is a public IT solution that promotes efficiency and quality in the field of caseworkers working with vulnerable children and young people. This is the same project I was working on for 1 year while working with IBM. The IT solution reduces a caseworkers' time spent on administration, freeing more time for concrete case management, gives an overview of the entire case management and provides documentation in the specific area as well as improves the economic governance. My main responsibilities as were related to: - Contact person for the municipality Project Manager to assist with advice on implementation strategies, training, communication and leadership during the implementation time frame - Coordination and facilitation and development of material for project kick-off meetings, network meetings, reference group meetings, training sessions and workshops - Translation and implementation of new Danish laws into the IT system
British American Tobacco Talent Hunt 2011Case competition participant
Nov. 2011 - Nov. 2011Copenhagen Area, DenmarkCase question: How can BAT in a proactive and sustainable way maintain profits and market shares in a market with increasing taxes? To solve the case we made a new marketing strategy supported by a technical solution to increase the awareness of the BAT organization and their CSR initiatives throughout the world.
IBM Global Business ServicesProject Assistant, Application Innovation Services
Aug. 2010 - Sep. 2012Copenhagen Area, DenmarkResponsibilities: - Project organization and consultancy work on IT and strategy - Event planning and organizing - Development of management reports - Employee surveys - Translations - Communication with team members in India Professional and personal achievements: - Overall rating of 1 (among the top performers) in my 2011 PBC - Practical knowledge on IT project management - Developed a large and global network of business professionals
IBMSA&D Coordinator
Nov. 2009 - Aug. 2010Copenhagen Area, DenmarkResponsibilities: - Coordination and management of activation and deactivation of servers. - Evaluation of activations and de-activations to ensure compliance. Achievements: - Optimized the process and shortened the actual working hours for the competencies. - Systemized and optimized the workflow within our management tool.
Stardust CBSProject Manager
Aug. 2009 - Mar. 2010Copenhagen Area, DenmarkStardust-CBS is a student driven network designed for the inspiration and development of the entrepreneurial culture among the students at Copenhagen Business School. The network provides a venue for knowledge sharing, competences, ideas, and great visions. Working with Stardust-CBS I organized our monthly entrepreneurial events (with around 40 participants), participated in entrepreneurial events to create a larger network for Stardust-CBS, and was responsible for the finances.
Invest in Denmark, Ministry of Foreign Affairs of Denmark, Royal Danish Consulate GeneralTrainee
Aug. 2008 - Aug. 2009San Francisco Bay AreaAs part of the Danish Ministry of Foreign Affairs, IDK assists large US companies establishing their business in Denmark and thereby creating jobs in Denmark. During my time with IDK, I significantly strengthened my qualifications within international marketing and sales, and built my global network of managers, entrepreneurs and students. My main responsibilities included: - Generation of leads through online research, cold calling and management of pipeline for Invest Managers - Management of the CRM system for IDK team in Silicon Valley - Coordination and support of internal and external conferences as well as sales and customer meetings - Coordination of supply and updating of marketing material from HQ
AIESECVolunteer
Mar. 2008 - Sep. 2008Odense Area, DenmarkWhile living in Germany I was actively involved in - Cold calling companies to create internships in Denmark for foreign students and I was a - Being a "buddy/mentor" for a girl from Colombia during her one year stay in Denmark.
University of Southern DenmarkEducation Ambassador
Nov. 2006 - Jul. 2007Flensburg Area, GermanyDuring my time as Ambassador for BA Int, I was part of the effort to promote University of Southern Denmark to prospective students. The activities included: - Speaking at events for college students on education programs at University of Southern Denmark - Participating and supporting the coordination and follow up of events
Hvidbjerg Strand FerieparkBooking manager & receptionist
Jun. 2005 - Sep. 2006Esbjerg Area, Denmark(Student job, 2 summers) My responsibilities at this 5 star campsite, which is among the top 12 sites in Europe, included: - Managing online and phone reservations for camping, lodging and services - Checking guests in and out, ensuring highest customer satisfaction
Grontmij | Carl BroReceptionist
Aug. 2004 - Jun. 2005Kolding Area, Denmark- Setting up and coordinating meetings for the engineers - Answering telephones and managing all incoming and outgoing mail - Supporting the chef in cooking lunch for 40 people every day
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