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Content Strategy that Grows with You: For Small Businesses & Solo Entrepreneurs
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Work Background
PinterestPinterest Creator Residency Program
Oct. 2021 - Mar. 2022United StatesThe Pinterest Creator Residency Program is an exclusive initiative to identify and support incredible Creators with potential to reach even further heights.
Isabelle DiasContent Creator
Jan. 2020United StatesAs a content creator, my journey started with a love for digital marketing strategy and content creation, combined with a passion for making health and wellness approachable for everyone. This led me to launch the blog isabelledias.com, with a mission to inspire women to create a life they are absolutely in love with. Over the past four years, my blog and Pinterest platform have created opportunities to work with multiple brands, helping them develop, produce, and distribute social media-based campaigns. These experiences have given me the chance to learn and grow as a content creator while also allowing me to share my passion for health, wellness, and self-improvement with others. 💻 Blog (isabelledias.com): 54k+ Monthly Sessions 📌 Pinterest (pinterest.com/isabelledias): 80k+ Followers, 2M+ Monthly Views
Fitfy AppSenior Content Developer
Mar. 2018 - Jun. 2019Rio de Janeiro e Região, Brasil• Crafted a holistic user experience • Devised compelling user engagement strategies • Collaborated with digital influencers to create content that resonated with their followers
Instituto Carol FerreraCopywriter
Feb. 2018 - Nov. 2019Rio de Janeiro, Rio de Janeiro, Brazil• Create a brand voice and style guide to ensure consistent messaging across the company • Write compelling content for email, social media, and landing pages that is optimized for conversion • Collaborate with designers and creative teams to ensure seamless communication and effective work relationships
Instituto Carol FerreraCommunity Manager
Feb. 2018 - Aug. 2019Rio de Janeiro, Rio de Janeiro, Brazil• Develop and execute content marketing strategies and editorial calendars aligned with business objectives • Prospect and maintain relationships with 1000+ subscription members to accurately understand their needs and ensure the editorial calendar is aligned with their interests and preferences, resulting in increased member engagement and retention • Train and manage a team of 3-5 community moderators • Coordinate in-person workshops for 700+ participants, handle day-to-day event administration, including attendee participation, registration, team staffing, and issues resolution
Companhia Municipal de Limpeza Urbana - COMLURBMarketing Assistant
Sep. 2017 - Mar. 2018Rio de Janeiro e Região, Brasil• Establish and manage an efficient internal communication system to enhance employee engagement • Conceptualize and execute an employee storytelling campaign, successfully creating editorial opportunities for press coverage, increasing brand visibility and audience engagement
Grupo de Moda SomaMarketing Assistant
Sep. 2017 - Oct. 2017Rio de Janeiro e Região, Brasil• Developed and maintained a content calendar across various platforms • Scouted and vetted potential influencers, making comprehensive recommendations for upcoming campaigns and activations • Wrote compelling copy across all marketing channels, including website copy, email campaigns, and social
SuperelaContent Writer
Jun. 2017 - May. 2018• Developed engaging, inspiring, and informative content for a female-led audience • Researched and produced original content on a variety of topics ranging from lifestyle, health, fashion, and beauty • Optimized articles for SEO and search engines' discoverability
Globo.comProduct Owner
Jul. 2015 - Nov. 2015Rio de Janeiro, Brazil• Assisted the Product Owner (PO) with communicating the business and technical requirements of the product to the development staff • Assisted the Product Owner with client/stakeholder communication with PO guidance and approval • Documented stakeholder and client stories and feedback • Conducted user/competitor-based research and analysis, identifying product optimization & innovation opportunities by monitoring competitor and digital market trends
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