CrowdTwist, Inc.Head of Marketing
Dec. 2011 - May. 2014New York City13th employee of “a top-25 start-up to watch” company. Acquired by Oracle. I was responsible for the branding, marketing, and communications strategy for this Series-A, B2B loyalty technology company. Developed and implemented all marketing and lead generation efforts. Trained sales teams to effectively present our offering to prospective clients. Directly responsible for creating and developing all content (whitepapers, video, PR, online & print), managing and integrating marketing automation tools with sales systems, procuring and scrubbing prospect lists, executing search campaigns, managing our database, nurturing leads, creating cross-channel marketing materials and guiding the overarching strategy.