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Work Background
Vision MediaAccount Strategist
Jan. 2024Seattle, Washington, United StatesEstablishes and maintains strong relationships with clients by being the “single point of contact” for all media needs and questions. Owns various campaigns and workflows from briefing to reporting with the client and internal media team. Takes a consultative approach to learning and understanding the client’s business objectives and media needs. Responsible for overseeing specific client budgets and billing process to ensure budgets are managed effectively. Leads the client by providing a point of view on decisions related to media, audience targeting, creative testing and specs. Presents new ideas, opportunities, and media trends that are relevant to specific clients. Prepares and presents media planning and reporting decks. Demonstrates initiative by researching and identifying valuable information/insights to improve media recommendations. Stays current on new media opportunities available to clients and collaborate with the media team to explore and vet these opportunities.
StrategusSenior Account Manager
Nov. 2021 - Dec. 2023
StrategusAccount Manager
Apr. 2021 - Nov. 2021Partnered with the Sales Directors to provide an exceptional client onboarding experience. Operated as the lead point of contact for clients and internal team members regarding campaign management and execution. Facilitated collaboration across multiple teams (Sales, Ad Ops, Finance, Product, Vendors) to ensure client goals are exceeded. Built and fortified long-lasting client relationships. Partnered with Ad Ops to manage, execute, and optimize campaigns. Turned performance data into insights and recommendations. Grew existing client base by identifying new opportunities for products and services that will enhance the client's marketing strategy. Lead internal & client facing campaign kick off calls, campaign reviews, and QBRs with clients.
Simpli.fiAccount Manager
Jan. 2020 - Mar. 2021Fort Worth, Texas, United StatesManaged new and existing relationships with clients. Responsible for daily execution of campaigns and client related deliverables. Analyzed performance data and provided interpretation and strategic steps to meet goals. Suggested and implemented optimization techniques for active campaigns. Facilitated and coordinated campaign execution between all teams. Provided clients the tools and assets to achieve stated goals. Trained and educated clients on most recent best practices and strategies in the management of online media.
Simpli.fiAssociate Account Manager
Jan. 2019 - Dec. 2019Fort Worth, Texas, United StatesAssisted Account Managers in proactively building and managing new and existing relationships with clients. Analyzed performance data and provided interpretation and strategic steps to meet goals. Suggested and implemented optimization techniques for active campaigns. Provided clients with tools and assets to achieve stated goals.
Simpli.fiAccount Coordinator
Aug. 2018 - Dec. 2018Fort Worth, Texas, United StatesManaged daily execution of campaigns and client related deliverables. Facilitated and coordinated campaign execution between all teams. Provided clients with tools and assets to achieve stated goals. Acquired and maintained a high level knowledge of up-to-date practices and strategies in the management of online media.
Denton ISDTeacher
Jun. 2014 - Jun. 2018Denton, Texas, United StatesCampus Leadership Team (2016-2017) Created a comprehensive needs assessment identifying the strengths and weaknesses of existing programs, practices, procedures, and activities. Analyzed data to determine how these stakeholders are informed, invested, and involved as partners in supporting the school community to maintain high expectations and high achievement for all students. Music Specialist Created and delivered curriculum in alignment with the Texas Essential Knowledge and Skills for Fine Arts. Differentiated content includes creative musical performance, literacy, composition, analysis, and relation to culture and history. Customized instruction for large and small groups in a variety of learning styles. Consistently earned “Exceeds Expectations” in overall Professional Development and Appraisal System score.
Dallas Independent School DistrictTeacher
Dec. 2006 - May. 2014Dallas, Texas, United StatesTeam Leader (2010-2014) Involved in instructional decisions to meet the specific needs of teachers and students. Supported colleagues to implement instructional strategies effectively. Provided the necessary information, encouragement, and support for team development. Music Specialist Created and delivered curriculum in alignment with the Texas Essential Knowledge and Skills for Fine Arts. Cultivated relationships with students to determine personalized learning styles. Led teams of students to earn Division I ratings in the state and local music competitions. Consistently earned “Exceeds Expectations” in overall Professional Development and Appraisal System score.
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