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Work Background
Chart Room CreativePartner, Chart Room Creative + Founder, Wyndi.ai
Oct. 2023Greensboro, North Carolina, United StatesPartner & Creative Director at Chart Room Creative, where strategy meets automation to help small businesses scale without burnout. Our secret weapon? Wyndi.ai - built to stop missed calls & turn leads into bookings. Powered by humans, supercharged by AI.
Arts Unity MovementInterim Executive Director
Oct. 2022 - Oct. 2023Mountain View, California, United StatesAs Interim Executive Director, I led the strategic, operational, & creative evolution of Arts Unity Movement, an arts-based nonprofit dedicated to movement, connection, & healing through the arts. Brought on during a transitional period, I oversaw day-to-day operations while spearheading a full organizational rebrand, aligning mission, message, & visuals for stronger community engagement & funding success. Key Contributions:
➡️ Directed the organization’s strategic vision, aligning programs & partnerships with long-term growth goals.
➡️ Led a full rebranding initiative including logo redesign, brand identity, & a modern, accessible website, all concepted, designed, & developed in-house.
➡️ Researched, wrote, & secured community grants to fund core programming.
➡️ Designed & developed an SEL-based (Social & Emotional Learning) creative arts curriculum for the nonprofit’s flagship program serving incarcerated youth in San Mateo County.
➡️ Streamlined internal operations by establishing standard operating procedures for communications, program delivery, & fundraising workflows.
➡️ Managed annual budget, cash flow, & financial reporting in collaboration with board & accounting partners; ensured compliance with nonprofit tax requirements.
➡️ Cultivated new partnerships with local artists, wellness providers, & community organizations to expand the org’s reach & visibility.
➡️ Provided executive leadership during a critical pivot period, serving as both visionary & integrator to keep the mission alive & growing.
Heather McGinnis PhotographyBusiness Owner
Oct. 2010 - Dec. 2022Greensboro--Winston-Salem--High Point AreaFounded and built a professional newborn & family portrait photography brand recognized for its award-winning artistry & unmatched client experience. Voted Greensboro’s Most Preferred Photographer for 10 consecutive years, serving hundreds of client families with care & creativity. Key Responsibilities:
➡️ Created a high-touch, referral-based business rooted in authentic client relationships.
➡️ Handled every touchpoint from inquiry to final delivery, resulting in exceptional client retention & word-of-mouth growth.
➡️ Led full brand development, marketing strategy, & content creation, including all copywriting, newsletter campaigns, blog content, & social media presence across Facebook & Instagram.
➡️ Engineered scalable systems across the client lifecycle implementing automation, SOPs, & processes that streamlined booking, scheduling, proofing, & delivery while maintaining a personalized client experience.
➡️ Managed all business operations including financial oversight, tax compliance, records management, CRM maintenance, & ongoing legal requirements.
➡️ Cultivated strategic partnerships with respected women's service providers including Cone Health, Wendover OB/GYN, Preferred Childcare, Magnolia Birth Center, & other trusted businesses to strengthen brand visibility & foster community engagement.
➡️ Delivered community outreach & education through recurring speaking engagements for new mom groups & nonprofit initiatives.
➡️ Donated services through organizations like the Tiny Sparrow Foundation (for children with life-threatening conditions) & Now I Lay Me Down to Sleep (for remembrance portraits following infant loss).
BB&TAssistant Vice President, Curriculum Design & Development
Sep. 2007 - Sep. 2012Winston-Salem, North Carolina, United StatesLed the design & development of scalable, performance-driven learning solutions across BB&T’s corporate training ecosystem. Served as the bridge between stakeholder priorities & instructional execution, aligning business goals with learning outcomes to deliver measurable impact across frontline, managerial, & leadership teams. Key Contributions:
➡️ Conducted deep training needs assessments through interviews, surveys, & performance data, identifying skill gaps & translating them into targeted, learner-centric objectives.
➡️ Designed strategic learning roadmaps aligned with SMART goals (Specific, Measurable, Actionable, Relevant, Time-bound) & ensured all deliverables reflected clearly defined performance outcomes.
➡️ Developed a wide range of training formats, including:
- Instructor-led classroom training (ILT)
- Virtual synchronous & asynchronous courses
- Hybrid learning experiences
- E-learning modules (LMS / LCMS)
- Job aids, coaching plans, video content, slide decks, & learner workbooks
➡️ Collaborated cross-functionally with SMEs, internal clients, & design partners to translate complex material into digestible, engaging learning experiences.
➡️ Led pilot testing & train-the-trainer sessions for new programs incorporating learner feedback & performance metrics to optimize delivery & ensure knowledge transfer.
➡️ Evaluated program effectiveness using both qualitative & quantitative data, revising curriculum iteratively to meet evolving business needs & maximize ROI on training investments.
BB&TSenior Sales Management Consultant
Mar. 2002 - Sep. 2007Greensboro, North Carolina, United StatesAs a lead facilitator & consultant within BB&T’s award-winning BB&T University, I traveled extensively across a 13+ state footprint to deliver high-impact, relationship-driven training to thousands of client-facing team members. From teller lines to regional executive teams, I served as a strategic partner, trusted coach, & cultural ambassador for BB&T’s consultative sales philosophy. Key Contributions:
➡️ Delivered in-person & virtual training as part of BB&T University, consistently ranked among Training Magazine’s Top 100 Training Organizations (Top 50 placements four consecutive years).
➡️ Trained & coached ~2,000 employees on BB&T’s proprietary Consultative Sales Process, Client Service Standards, & entrepreneurial Store Ownership Model.
➡️ Built strong, ongoing partnerships with internal stakeholders across every level, from frontline staff to senior leadership, ensuring consistent adoption of training programs & cultural alignment.
➡️ Served as a strategic advisor & trainer to leadership at De Novo branches in key growth markets coaching teams on business development, community engagement, & relationship-building for early-stage revenue acceleration.
➡️ Supported & optimized core BB&T University operations, including:
- Coordinating nationwide training schedules across multiple markets & business lines.
- Overseeing material production & distribution to ensure readiness for multi-week, multi-location learning initiatives.
- Managing venue logistics for simultaneous corporate trainings across the Southeast.
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