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Work Background
InfluencerAssociate Paid Media Director
Dec. 2024London Area, United Kingdom• Leading the Paid Media Team, oversee the entire paid campaign lifecycle from strategic planning, optimisation to PCA.
• Determining client’s goals and business objectives, ensuring optimal ROAS & ROI through our influencer marketing campaigns.
• Crafting effective & cost efficient media pitches for potential new businesses.
Digitas UKPaid Social Manager
Aug. 2023 - Dec. 2024London, England, United Kingdom• Managed campaigns for clients including Norwegian Cruise Line EMEA, Crocs EMEA, Bupa Global & e.On, focusing on audience targeting, KPIs, creatives, and testing.
• Executed campaign strategies, provided detailed reporting, and ensured constant improvement of client accounts.
• Collaborated with clients to respond to briefs and deliver successful campaigns, driving positive results and exceeding client expectations.
JoJo Maman BébéPerformance Marketing Executive
Aug. 2022 - Aug. 2023London, England, United Kingdom• Supported the Performance Marketing Manager in monitoring Google and Meta accounts, ensuring campaign pacing and collaborating with the Design Team for paid media appropriate creative briefs.
• Reported weekly and monthly to stakeholders, overseeing the migration to the new mother company - Next.
Dovedales BakeryDigital Marketing Manager
Nov. 2021 - Jun. 2022London, England, United Kingdom
PMQ Taste LibrarySocial Media & Events Officer
Nov. 2017 - May. 2018Hong Kong SAR
Beacon CollegeSocial Media Executive
Oct. 2016 - Aug. 2019Hong Kong
Blimey StudioFounder & Creative Entrepreneur
Sep. 2016 - Jan. 2019Hong Kong SARExecuted, organised and produced large-scale creative installations for numerous marketing events. Professionally supported and collaborated with various brands ranging from FeedHK(Event & Marketing), The Glenrothes(Retails/Food & Beverage), PMQ(Art & Design), Tai Kwun(Art & Heritage) to Sun Hung Kai Properties(Developer).
PMQ Management Co. Ltd.Brand Marketing Intern
May. 2016 - Sep. 2016Hong Kong
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