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Work Background
MikeLegalHead Of Content & Communications
Apr. 2021 - Apr. 2025Gurugram, Haryana, India● Drove 5X revenue growth & market leadership in India’s $1.1B LegalTech sector by optimizing marketing channels (majorly LinkedIn) & audience segmentation, scaling the team from 9 to 25 members. ● Redesigned sales & marketing strategies, introducing ROI-focused messaging, funnel-stage communication, & multi-channel outreach, resulting in a 7X increase in client base across three countries & boosting top-of-funnel conversions from <1% to 35%. ● Executed a comprehensive media & influencer strategy, partnering with top-tier publications like The Economic Times, hosting 15+ industry events, publishing 5+ articles, & engaging over 2,000 decision-makers, directly driving increased sales growth & brand visibility. ● Authored India’s first Trademark Report 2023,& also Trademark Report 2024 a groundbreaking industry review widely recognized as a benchmark resource & established organisational thought leadership in Legal Tech. ● Managed Social Media for the brand by executing a strategic content plan that included aggressive posting, trend-focused updates, & product-related communication resulting in 5X increase in Linkedin followers organically. ● Created niche podcast "Lawfully Speaking," which featured renowned lawyers sharing expertise with an audience of 10,000+ industry experts in the legal target market segment. ● Drove email marketing strategy & managed execution for lead conversion. Implemented drip campaigns for lead management & conversion as well as automated milestone-based client communications. Developed monthly newsletters & event-focused campaigns for product launches, & promotions, ensuring consistent engagement across email & LinkedIn channels.
Ikigai LawLead, Content & Communications
Jan. 2019 - Mar. 2021Gurgaon, India· Orchestrated comprehensive digital ecosystem management, strategically collaborating with government liaisons, industry spokespersons, & influencer networks to create targeted outreach campaigns that reshaped market narratives, amplified organizational messaging & expanded market penetration in a challenging regulatory environment. · Developed sophisticated cross-functional communication protocols bridging legal, technological, & marketing disciplines, reimagining document design & communication strategies to dramatically improve stakeholder comprehension, streamline complex information delivery, & position the organization as an innovative thought leader in emerging market landscapes. · Transformed organizational communication strategy by pioneering innovative digital & design methodologies, developing groundbreaking marketing approaches that enhanced brand visibility & stakeholder engagement across challenging regulatory environments, resulting in expanded market penetration & thought leadership positioning. · Designed & executed specialized reports & collaterals on critical industry topics like data privacy, demonstrating thought leadership & establishing organizational credibility in complex technological & legal domains
The Bump CrewCo-Founder
Mar. 2017 - May. 2019Gurgaon, India· Founded & scaled The Bump Crew, a pioneering bespoke gift box enterprise that rapidly expanded to international markets, delivering 3,000+ personalized orders across 5+ countries & securing high-profile clients including the King of Bhutan & top management at Reliance Corporation, while developing a robust ecosystem of 30+ emerging home-grown startups & established brands. · Drove digital innovation & strategic product development through a multifaceted approach, creating an advanced Instagram marketing strategy, engaging 10+ influencers in the mom-parenting niche, & developing 150+ unique product SKUs, including innovative collaborations like a 3D-printed jewellery collection with Mirakin. ·Established comprehensive operational excellence by developing end-to-end manufacturing capabilities, including a cardboard box production unit employing 15 workers, while cultivating strategic alliances with prominent brands like Chumbak, Om Sweets, & Haldirams, & representing Indian entrepreneurship on the global stage as a selected delegate at the FinTech Festival in Singapore.
ShopwatiContent & Communications Head
Mar. 2016 - Mar. 2017Gurgaon· Drove community growth from 500 to 100,000 members within a year, transforming a 3-person startup into a vibrant ecosystem supporting over 400 homepreneurs & emerging designers through innovative digital engagement & marketing strategies. · Spearheaded organizational scaling, growing the team from 3 to 11 members by building dedicated tech & social engagement teams, while managing hiring, team development, & operational excellence.
Conceptualized & executed groundbreaking digital initiatives, including brand auctions, flash sales, & themed online 'melas,' facilitating inventory liquidation, revenue generation, & strategic alliances for home-grown brands. Set a high bar for community engagement models that assisted brands & designers in stock liquidation & marketing. · Integrated social impact into the business model to promote women's education & artisan communities while cultivating a marketplace that became a household name among Indian women entrepreneurs.
HelpingDocSenior Content Manager & Blogger
May. 2015 - Oct. 2015New Delhi, Delhi, India· Spearheaded comprehensive digital content strategy for Helpingdoc, growing social media followers from zero to 10,000+ & driving a 20x increase in website readership & blog subscribers through targeted campaigns & strategic content planning. ·Led a content team of five to produce 300+ social media posts & 100 SEO-optimized blogs, establishing a robust digital presence that transformed dormant platforms into highly engaged healthcare communication channels. · Developed innovative storytelling approaches to simplify technical healthcare information, driving substantial organic growth in digital traffic & engagement while bridging communication gaps in healthcare information dissemination. ·Demonstrated leadership in multi-channel content management, creating & executing strategies that balanced education & engagement, resulting in significant increases in audience reach & interaction.
Creative inc.Content Writer
Mar. 2014 - Oct. 2015New Delhi Area, India· Crafted compelling brand narratives for leading healthcare organizations, including Apollo Spectra & Nova IVI Fertility, developing multi-vertical marketing campaigns across print, digital, & radio media to maximize visibility & audience engagement. · Produced 500+ articles & blogs across healthcare & lifestyle industries, leveraging client interviews & collaboration with medical professionals to create personalized, nuanced content that effectively communicated complex service offerings. · Pioneered innovative content & branding strategies for healthcare brands, including targeted websites & marketing collaterals for Middle Eastern medical services, translating specialized concepts into accessible, impactful narratives. ·Advanced rapidly from content creation to leadership roles in content strategy, brand development, & cross-channel marketing, driving successful brand launches & strategic campaigns in the highly regulated healthcare sector.
All India Institute of Medical SciencesResearcher
Jan. 2013 - May. 2013New DelhiWork Profile includes - stem cell culture, characterization, development and standardization of protocols. Major part includes, designing trials, and being a part of the institute's ethics review board. In addition, project development, designing and writing are a part of my work profile here.
All India Institute of Medical SciencesResearcher
Jan. 2013 - May. 2013
The Roslin InstituteMSc. Animal Biosciences
Sep. 2011 - Aug. 2012Currently working on a project on the re-programming & the charecterization of Ovine iPSCs. This includes not only culture & analysis using lab techniques & methods but also, biostatistics & bioinformatics.
Maharaja Agrasen HospitalResearch trainee
May. 2009 - Aug. 2009Trained under Dr. Mamta Jain, Assistant Medical Superintendent. Gained exposure to working at MRI, CAT, X- RAY, Blood Transfusion, Dialysis and In Vitro Fertilization techniques. The research also involved study of differential diagnostics, genetic disorders, cancers and stem cell therapy.
Aegis IndustriesIn-house Graphic Designer(Part Time))
Mar. 2006 - Aug. 2012My work here involves, proposal of new ideas in regard to current projects, supervising plans and drawings of the current interior project before presenting to client and making sure that all client demands are taken in to account. My work also involves networking, and meeting potential clients and business development.
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