CHANELCommercial Director
Sep. 2022 - Jul. 2024London, England, United Kingdom- Evolved the sales function to a data led function with clear strategic priorities to medium-term plan. - Achieved record annual retail sales whilst protecting future business opportunities. - Led initiative to update and enhance Authorised Retailer Agreements and selective distribution criteria in line with long term distribution plans. - Managed impactful national annual retail conference of over 600 delegates over four days. - Created retail analytics function to revolutionise real time reporting, preparing for predictive analytics. - Initiated retail segmentation project to revolutionise CHANEL distribution clusters to implement door typologies, allowing precise retail strategies and improved productivity. - Restructured head office sales function with clear deliverables and department RACI’s, Goals and KPIS for all activities.