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Work Background
Farmers InsuranceAgency Owner/President - Fullerton Insurance Agency
Oct. 2021 - May. 2025Denver Metropolitan AreaSpecializing in Home and Auto bundles, Life, and Commercial asset protection
Escape Campervans USADirector of Marketing
Aug. 2020 - Jun. 2021Denver, Colorado, United States★ Directs marketing within a groundbreaking business model, improving company performance from 40% behind YOY sales target to 114% above goal within eight months. ★ Led a Black Friday marketing campaign that led to record-setting sales, achieving a 23% YOY gain in revenue. ★ Worked with the Ellen Degeneres Show to establish the largest promotion in the history of the company. ★ Led a transition to a HubSpot marketing technology stack, garnering tens of thousands of dollars in savings through automation and process improvement. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT ESCAPE CAMPERVANS Escape Campervans is a campervan rental company with 13 locations in the United States and Canada. The company has a fleet of more than 600 fully-equipped vehicles, each hand-painted by local artists.
AirDNADirector of Marketing
Jan. 2020 - Jun. 2020Greater Denver Area★ Hired to improve the impact of marketing while lowering costs. Created reports of KPIs to analyze ROI and attribution. ★ Expanded the marketing team from two to nine professionals distributed across geographies. ★ Overhauled SEO, PPC, and PPM strategies to reduce CPA from $400 to $78. ★ Increased PR initiatives to increase media coverage by 680%, securing coverage in the Wall Street Journal, Forbes, Bloomberg, and the Financial Times. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT AIRDNA AirDNA is a vacation rental data and insights company. The company offers MarketMinder, a web app displaying metrics for every Airbnb rental worldwide, as well as Investment Explorer, a web app combining Airbnb data with home value data for over 750,000 properties in the United States to identify the most profitable short-term rental investment locations.
Tonbo Digital (formerly Thrively)Director of Account Strategy
Apr. 2019 - Jan. 2020Anchorage, Alaska Area★ Positioned the company as an acquisition candidate, improving gross sales by more than 50% while reducing overhead costs by over 200%. ★ Re-engineered the internal CMS, PMS, Branding, and Web Presence systems. ★ Led the redesign of client deliverables to focus on ROI effectiveness. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT TONBO DIGITAL Tonbo Digital is a digital marketing agency that offers website design and digital marketing programs for small to mid-sized businesses in and around Anchorage.
KP6 ConsultingBusiness Strategy Consultant
Dec. 2018 - Jan. 2020Anchorage, Alaska AreaCreating new opportunities and opening doors for growing businesses
Alyeska Resort & The Hotel AlyeskaVice President - Dir of Marketing
May. 2017 - Nov. 2018Girdwood, Alaska
Alyeska Resort & The Hotel AlyeskaDirector of Marketing
Nov. 2014 - May. 2017Girdwood, Alaska★ Managed sales, marketing, and business development to ensure the success of hotel, conference, restaurant, retail, and event operations. ★ Developed business in local, international, and national business development, sponsorship, and political lobbying. Doubled sales across all business units in less than three years, and tripled net operating income. ★ Captured a 400% increase in market share for winter skiers from outside Alaska, a 30% reduction in the budget, and a 40% increase in engagement with targeted audiences. ★ Successfully modernized the ERP reservation software system, CRM, online booking, email marketing, and the communications system. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT ALYESKA RESORT MANAGEMENT Alyeska Resort is a year-round ski resort and four-store hotel and conference center.
Blizzard Internet MarketingVP Sales & Marketing
May. 2013 - Jun. 2014Glenwood Springs, CO★ Advised teams of Internet marketing professionals building digital solutions for over 100 vacation rental, resort, and tourism clients. Founded the Blizzard Internet Marketing University to train clients on SEO strategies. ★ Directed the sales team to deliver the second-largest sales year in the history of the company. ★ Led presentations at more than 20 workshops and conferences dedicated to internet marketing and the travel industry. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT BLIZZARD INTERNET MARKETING Blizzard Internet Marketing, Inc. provides Internet marketing services to the hospitality industry, working with vacation rentals for property management companies, hotels and resorts.
www.Ski.comVP Web Architecture/eCommerce
Jan. 2012 - May. 2013Aspen, Colorado★ Formed and managed a team of four software engineers to transform the company’s e-Commerce site and operations to include new UI/UX, ROI analytics, chat platforms, and multi-channel marketing. Integrated Agile and Lean methodologies into the software engineering workflow. ★ Developed back-end solutions to improve database performance, integrate vendors, and ensure PCI compliance. ★ Improved online sales by 12% in the first year. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT SKI.COM Ski.com is the leader in ski travel vacation packages with access to more than 120 of the world’s most popular ski resort destinations.
Sport ObermeyerIT/eCommerce Director/Webmaster
Dec. 2009 - Jan. 2012Aspen, COOversaw all technology and website related development projects
Sport ObermeyerInternet Marketing Manager
Jan. 2009 - Dec. 2010★ Responsible for internet marketing, website development, and the leadership of IT teams focused on improving platform performance. ★ Executed social media engagement, email marketing campaigns, CPC/CPM campaigns, SEO, blog posts, and B2B dealer integration. ★ Led a website redesign that increased unique monthly visitors from 400 to over 60,000, translating to $3.8M in new sales in the first year. ★ Created an interactive online Outfit Builder, enabling consumers to drag and drop outfit elements to meet their needs, doubling sales in two years. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT SPORT OBERMEYER Sport Obermeyer manufactures and sells authentic and innovative winter garments.
Marketing StimulusOwner/New Media Business Development Expert
Mar. 2005 - Oct. 2014Search Engine Optimization, New Media Marketing, Software integration strategies, Web 2.0, Design Architecture, Sales Conversion, and Analytics for websites
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