VerlasCustomer Relationship Management Lead
Nov. 2023 - Mar. 2024New York City Metropolitan AreaDevelop and execute CRM strategies to optimize customer engagement, retention, and lifetime value. Oversee the implementation and customization of CRM software (e.g., Klaviyo, Gorgias) to meet the company's specific needs. Analyze customer data to identify trends, preferences, and opportunities for improvement. Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure alignment of CRM initiatives with business objectives. Monitor key performance indicators (KPIs) related to customer satisfaction, inquiry resolution time, churn rate, and revenue growth, and take corrective actions as needed. Spearheaded client care initiatives as Client Care Lead, collaborating closely with the CEO to schedule high-level meetings with partnering companies and brand executives, ensuring seamless coordination and alignment of strategic objectives. Increased customer satisfaction ratings (CSRs) by 25% through the implementation of targeted client communication strategies, fostering stronger client relationships and enhancing brand loyalty. Implemented streamlined processes and proactive communication protocols, resulting in expedited issue resolution and enhanced customer experience. Reducing client resolution time (CRT) from an average of 2 days to an impressive 48 minutes. Maintained comprehensive records of client interactions, meeting schedules, and partnership agreements, facilitating data-driven decision-making and ensuring alignment with organizational objectives. Acted as a trusted liaison between the customer service department and senior management, providing comprehensive note-taking and documentation support during company meetings and executive discussions. Contributed to a collaborative and high-performing team environment, consistently delivering exceptional results while fostering a culture of continuous improvement and excellence in client care delivery.