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Work Background
MCB Bank LimitedSenior Manager - Digital Enterprise Business
Jan. 2025Karāchi, Sindh, Pakistan
Bank Alfalah LimitedSenior Manager - Digital Innovation & Integration
Jul. 2023 - Jan. 2025Karāchi, Sindh, Pakistan- Led the Digital Innovation & commercial integrations team. Primary responsibilities include requirement formulation & scoping, user flows, project management, and end to end delivery of digital initiatives in the bank. - Launched the industry first ever Person 2 Merchant (P2M) pull based transaction on RAAST platformin May-2024 - Launched the Bank Alfalah prepaid cards in May-2024- Launched the in-app notification feature against all customer transactions on Alfa App in Feb-2024
Meezan Bank LimitedDeputy Manager - Digitization & Innovation
Aug. 2022 - Jul. 2023Karāchi, Sindh, Pakistan- Led the on-boarding of remittance MoneyGram on Meezan Easy Remit platform resulting in daily remittance inflows of $2.5Mn - Led the first ever Branch/customer campaigns for remittance receiving via Meezan Easy Remit resulting in 25% increase in cash-over-counter transactions - Launched Meezan’s 1st ever international campaign in UAE with Al-Ansari Exchange increasing inflows by around 20%
United Bank LimitedProduct Manager - Home Remittance
May. 2021 - Aug. 2022Karāchi, Sindh, Pakistan- Launched the first every Cash Over Counter (COC) remittance transaction over branchless banking agent network in Pakistan allowing customers to receive remittances after office hours or on weekends/holidays closer to their residence - Pilot run conducted for 1 year via 300+ agent locations Pan Pakistan, which resulted in opening of 60,000+ Home Remittance Wallets, 100K+ transactions conducted and PKR 8 billion+ disbursed through UBL Omni Dukaans - Completely re-engineered the existing paper based process and cut out all operational inefficiencies and human element by deploying automation allowing for a 7-day mobile top-up process to customers to be done real time - Launched the first ever COC marketing Campaign for remittance collection via UBL Omni Dukaans through social media, UBL branch network and branding at agent locations - Launched monthly lucky draw campaign for customers receiving remittances from UBL Omni Dukaans
Bank Alfalah LimitedChannel Manager - Alfa App & Web
Jul. 2018 - May. 2021karachi- Led a team of UI/UX designers for Alfa Revamp project in 2018. 100+ journeys were designed for the Alfa App in 3 months - Complete end to end testing and launch of Alfa App Revamp project in 2019 completed in less than 3 months - Launched the wallet opening feature on Alfa App in 2019 and scaled it to 1.5 million wallets by end of 2020 - Increased the app 30 day active customers from 100,000 in 2018 to 500,000 in 2020 - Launched the App’s Premier & Islamic versions for Bank Alfalah’s Islamic & Premier customers - Revamped the UI/UX of the Roshan Digital Account (RDA) journey removing the pain points and improving customer experience resulting in Bank Alfalah rising from 8th position to 4th position in account opening - Launched the RAPID portal allowing for Digital Account Opening for Pakistani customers in 2021 which now boasts of 30,000+ digital accounts holding PKR 3 Billion+ deposits
United Bank LimitedAssistant Product Manager - G2P & Corporate Solutions
Dec. 2014 - Jul. 2018Pakistan- Wrote technical, business and financial proposals for major partnerships with UBL’s partners as well as the integrations. Benazir Income Support Program with yearly PKR 35 Billion disbursements & 2 million beneficiaries across Pakistan, WFP with yearly PKR 3 Billion disbursements, Pakistan Railways yearly ticket collections of PKR 3 Billion, on-boarding 10 Microfinance Banks & Institutions for loan repayment collections and disbursements through UBL Omni Dukaans - Won tenders of BISP, WHO, WFP, Pakistan Railways, Zakat & Ushr, Pakistan Bait-ul-Maal etc. - Launched the industry first biometric registration process of Pakistan Post beneficiaries for BISP Project - Launched the biometric enabled withdrawals for 1.8 million BISP beneficiaries and 100% conversions of all districts in Pakistan - Launched the industry first ticket payments for Pakistan Railways through Branchless Banking Channel on UBL Omni Dukaans resulting in PKR 1 Billion+ throughputs in first 06 months
Halan Microfinance BankMarketing Officer
Sep. 2012 - Dec. 2014Karachi, Pakistan- Founding member of Advans Pakistan MFBL that launched the bank in 2012 - Identified the potential branch locations in Karachi by conducting surveys, interviews and focus groups - Launched 3 branches and 2 service centers of Advans Pakistan in different locations of Karachi - Launched the Advans Pakistan MFBL social media pages and official website - Designed the marketing materials of Advans Pakistan deposit/lending products for the first time
Halan Microfinance BankInternship
May. 2012 - Jul. 2012Karachi, Pakistan- Market survey 30+ locations in Karachi to ascertain the potential of Micro-finance Banking. - Competitive analysis of Commercial Banks and Micro-finance institutions. - Organized focus groups of small business owners to identify their financial needs - Submitted recommendations report to Advans Pakistan management at the end of internship
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