Ayooluwa Uthman

Content Marketer and Copywriter

CopywritingEmail Marketing ManagerMarketingContent WriterDigital Ads ManagerEditorSEO SpecialistCopywriterMarketing Analytics ManagerContent Manager

I’m a digital marketing and ecommerce specialist with 5+ years of experience helping brands grow through conversion-focused content, email marketing, Shopify optimization, and SEO-led web strategy. I specialize in turning complex products and ideas into clear messaging, high-performing campaigns, and customer journeys that drive engagement and sales. My experience spans content strategy, landing pages, lifecycle email campaigns, product marketing, and analytics-informed optimization, with a strong focus on practical execution and measurable business outcomes.

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Work Background

Digital Communications Coordinator

African TechnopreneursDigital Communications Coordinator

Mar. 2023Centurion, Gauteng, South Africa

Executive Assistant to Managing Director

African TechnopreneursExecutive Assistant to Managing Director

Feb. 2022 - Mar. 2023Centurion, Gauteng, South Africa

Executive Assistant

Crazy WisdomExecutive Assistant

Aug. 2020 - Jul. 2021An executive assistant also serving in the role of content manager and tasked with: - Creating summaries of podcast episodes - Writing Newsletters - Creating audiogram snippets of old and new podcast episodes to share on social media - Transcribing and organizing old podcast episodes - Data entry and sorting. - Email communications.

Research Analyst

Wonder (AskWonder.com)Research Analyst

Jan. 2020 - Aug. 2020Nigeria

Editor

Cactus CommunicationsEditor

Aug. 2019 - Jan. 2020

Staff Writer

Today's Woman MagazineStaff Writer

Jul. 2018 - Mar. 2019Lagos, Nigeria

Editorial Intern

TW MagazineEditorial Intern

Nov. 2017 - Jun. 2018Lagos, NigeriaI created content (written and video) along with the rest of the team, for the website and the magazine I wrote the cover story for the December 2017 edition of the magazine

Content Writer

Juicehouse CoContent Writer

Jun. 2015 - Jan. 2017

Requests

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