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Work Background
Profesional independienteConsultor de empresas
Oct. 2024- I work with business owners of growing companies on the design and implementation of commercial, organizational and operational strategies, tailored to the stage and needs of each business.
- I support owners in the development and alignment of organizational culture, strengthening leadership styles, decision-making and consistency between vision and execution.
I monitor and analyze key performance indicators (KPIs), P&L and cash flow, providing strategic judgment for decision-making and sustainable growth.
I lead commercial strategy definition and business development processes, strengthening strategic relationships with key clients and partners.
I conduct coaching sessions with business owners, supporting their personal and professional growth, business professionalization, and the creation of greater organizational clarity and structure.
Ministry of Education Buenos AiresCHIEF OF STAFF | HEAD OF OPERATIONS
Dec. 2019 - Sep. 2024Argentina I coordinated the overall management of the area, articulating political authorities, technical teams and operational areas, ensuring strategic alignment and execution in a highly complex, fast-paced environment.
I led and supported senior management teams and area leaders, strengthening leadership capabilities, decision-making and cross-functional coordination.
I drove organizational structuring processes and the strengthening of management culture, promoting objective-based work, clearer roles and improved internal communication.
I led strategic priority-setting and decision-making processes, organizing agendas, workflows and management criteria in high-pressure, dynamic contexts.
I coordinated large-scale resource and program management, overseeing a budget exceeding USD 1 billion, more than 100 concurrent contracts, and the coordination of over 1,200 people across multiple areas.
I coordinated the post-pandemic reopening of more than 800 schools, leading alignment between internal areas, suppliers and educational communities.
Calorex S.A.Sales Manager
Jan. 2019 - Dec. 2019I led the commercial area, coordinating the national sales team and managing key accounts in a context of operational and financial crisis.
I reorganized commercial management and sales team operations, redefining priorities, focus and ways of working.
I recovered relationships with major retail and appliance chains, successfully resuming sales after more than six months without commercial activity.
I expanded the product assortment sold to chains, reducing dependency on a single product that previously represented over 70% of sales and improving business stability.
I redefined pricing strategy and commercial terms, aligning them with cost structures, margins and commercial objectives.
I implemented commercial management and tracking tools (KPIs, reports, margin analysis), providing visibility into results, profitability and operational cash flow.
kaxú SnacksCo-founder Kaxú Snacks
Oct. 2018 - Dec. 2019- I co-founded the company and assumed the role of General Manager, leading the end-to-end definition of the business model, value proposition and commercial approach.
- I defined and executed business development initiatives, achieving brand placement in specialized retail stores with a 100% conversion rate among contacted accounts.
- I developed and managed distributor relationships, reaching conversion rates above 80% in negotiation and onboarding processes.
- I made strategic focus and prioritization decisions, defining channels and customer profiles, and discarding opportunities that did not meet operational and economic viability criteria.
- I directly managed the business’s financial structure, including costs, margins and profitability, aligning commercial decisions with long-term sustainability.
GSKKey Account Manager
Dec. 2017 - Oct. 2018- I managed the main pharmacy chains in Argentina, the company’s focus channel, being responsible for commercial agreements, volume, revenue and point-of-sale execution.
- I achieved 100% of monthly sales targets, both in volume and revenue, throughout the entire period in the role.
- I negotiated annual commercial plans and agreements, aligning chain objectives with brand strategies.
- I designed and implemented growth plans with the three main channel clients, achieving year-overyear volume growth above 15% for each of them.
- I negotiated and implemented commercial and promotional actions in collaboration with Trade Marketing, ensuring proper display, visibility and brand presence at point of sale.
- I actively worked on product assortment, launches and in-store commercial execution within the chains.
- I directly managed the channel’s promotional budget, optimizing allocation and commercial impact.
- I led and coordinated the point-of-sale visitation team, ensuring proper execution of agreements and commercial priorities in the field.
GSKPharmacy Team Leader
Jan. 2017 - Nov. 2017- I led and developed a sales team of 10 people, implementing a working methodology previously developed by me in my role as Project Coordinator, focused on results and consistent execution.
- I implemented data-driven management practices, establishing commercial KPIs, daily routines and a daily reporting system to track individual performance.
- I achieved commercial targets in 90% of the months, across sales, volume and revenue, as well as key commercial performance indicators.
- I coordinated field execution of commercial strategy, ensuring correct implementation of agreements, brand priorities and commercial plans.
- I worked cross-functionally with Trade Marketing, aligning actions, materials and execution to maximize point-of-sale impact.
GSKSALES & COMMERCIAL PROJECTS ANALYST
Jan. 2015 - Dec. 2016- I analyzed brand performance in the pharmacy channel, monitoring sales, market share, distribution and competition, generating key insights for commercial decision-making.
- I coordinated the redefinition of the channel’s commercial strategy, transforming the sales team’s approach from passive execution to an active point-of-sale sales model.
- I designed and developed an assisted sales system using iPads, aligned with the channel’s commercial process, professionalizing field management and execution.
- I coordinated the channel’s sales call center, defining its role, operating model and KPIs, complementing the field team and expanding market coverage.
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