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Work Background
K2F EntertainmentCEO and Founder
Mar. 2022Austin, Texas Metropolitan AreaA brand architecture, content production & strategy firm for brands to succeed effectively and creatively within the world’s rapidly changing digital environment. K2F has grown rapidly since its incorporation, with a client base that includes tech start-ups and apps, a Fortune 25 company's Influencer Relations program, a luxury hotel in Austin, an LGBTQ advocacy firm, and two Austin-based production companies.
EdisenDirector of Growth at Edisen (formerly Chimney)
Aug. 2021 - Mar. 2022Austin, Texas, United StatesEdisen is your not-so-normal, full-service, award-winning Content Company for today. Specializing in communications, production, entertainment and MarTech, think of us as an agency, a production company and an innovative technology company — all rolled into one. We know that brands today need more and better content, faster, and at huge scale — so we seamlessly combine creativity and tech to deliver unique solutions. We’re committed to Building Unskippable Brands – on any platform, in any market, at scale and with high velocity. We believe in a world full of amazing experiences. You should join us.
ShuttlerockClient Partner
Aug. 2019 - Aug. 2021Austin, Texas AreaShuttlerock handcrafts vibrant cross-channel video ads for all your creative needs - with what you already have. I help transform already existing client assets - such as static images and/or TV commercials - into eye-catching, short-form digital content, tailored to the best practices of various platforms, for optimal performance and conversion. Shuttlerock provides guidance on effective digital marketing for an extensive portfolio of global industry leaders as an official Marketing Partner to Facebook and Instagram, Google, YouTube, TikTok, Hulu, Pinterest, Twitter and Snap.
We Are BMFDigital Account Manager
Jun. 2018 - Jul. 2019Austin, Texas AreaI propel client’s brand storytelling capabilities, specializing in creating digital experiences that facilitate social media engagement with consumers and amplify campaign messages. I’ve cultivated access to bloggers, influencers and tastemakers in the fields of art, design, music, fashion, food, technology, travel and more, tailoring influencer engagement to the needs of each campaign, event or activation. Accomplishments: • Manage the Influencer Relations program for Dell Technologies, featuring over 100 influencers across consumer and lifestyle, small business and gaming competencies.
• Executed successful influencer led social campaigns tied to overall product competencies, including the Sundance Film Festival, SXSW, 2019 Grammys, 2019 Oscars, F1 Grand Prix, CES and a FAM trip to Banff, Canada. Result: Campaigns surpassed overall KPIs and each resulted in 100%+ ROI for client in EMV
MullenLowe GroupGlobal Communications Executive
Jul. 2016 - Sep. 2017Greater New York City Area / London• Global Agency Brand Ambassador responsible for key brand messaging of company's c-suite Executives and diversified portfolio of clients to both internal and external facing audiences.
• Resourceful project manager with cross functional capabilities of global reach, engaging and coordinating with both internal and external groups to achieve project goals with a focus on creativity and ROI.
• Planned internal and external communications tactics such as company e-newsletters, executive roundtables, and company’s employee engagement outreach.
• Pitched press in support of ideas and creative angles to reach journalists and external partners to secure editorial coverage, op-eds, speaking engagements and specific appointments for global talent and premiere initiatives.
• Strategic thinker that enhanced ways to popularize and publicize talent, agency thinking and agency’s premiere bespoke events through the lens of pop culture, entertainment and business.
NBCUniversal Media, LLCCommunications Associate
Mar. 2012 - Oct. 2015New York• Named to Variety Magazine’s 10 Assistants to Watch list 2013, included on BET’s Celebrity Assistants that Rule the World
• Strategize with EVP, Communications, on initiatives for Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment Group and leading cable brands USA Network, Bravo, E!, Syfy, Esquire Network, Oxygen, Sprout, Universal Cable Productions
• Pitch outlets with story ideas and cross-platform synergy opportunities for shows and award campaigns such as USA Network’s Emmy award winning Political Animals, E!’s first scripted series The Royals, the 2013 launch of Esquire Network and series staples
• Planned 2014 and 2015 Cable Upfront events for all cable portfolio brands which included 160+ talent and 3500+ attendees
• Brainstorm internal communications ideas for entire Cable Entertainment portfolio such as newsletters, awards and contests
• Copywrite for external communication outlets, such as USANetwork.com, Syfy.com and Eonline.com
NBCUniversalEast Coast Page Program
Feb. 2011 - Mar. 2012Greater New York City AreaPublicity Coordinator, NBC Owned Television Stations
Wrote monthly newsletter received by 2,000 NBCUniversal employees of top ten NBC owned stations.
Drafted press releases for announcements concerning partnerships, new hires and strategic investments. Publicity Coordinator, NBC West Coast Entertainment
Compiled daily press clips for Saturday Night Live, 30 Rock, Law and Order: SVU and special projects. Publicity Assistant, News Public Relations
Monitored story trends, publicity campaigns and researched story placements for NBC News properties.
Searched for daily press in publications, specific reporter beats and television.
Promoted followers to and helped create tweets for @NBCNewsPR Twitter account. Executive Assistant to Valari Staab, President, NBC Owned Television Stations
Booked travel, managed calendar and handled heavy call volume for senior executive in charge of 2,000
NBCUniversal employees. Saturday Night Live Downstairs Key
Responsible for night of show audience check in, including senior executives, senior management, show talent and members of general public.
The Oprah Winfrey ShowResearcher
Sep. 2008 - May. 2009Greater Chicago AreaPitched segment ideas that were featured on Friday Live! and Earth Day Live! Shows.
Acquired competency with LexisNexis research database that includes article and records searches.
Created Lisa Ling Investigates: Your Contribution to Modern Day Slavery and Lisa Ling Investigates: Mountaintop Communities Destroyed as show pitches.
Fox BroadcastingAssistant
Jan. 2008 - Mar. 2008Assisted special projects reporter in aspects from development to production of Chicago’s Germiest Areas, The Sexiest Places in Chicago, Chicago’s Celebrity Secrets and A Life on Food Stamps show packages.
Developed storylines, interviewed guests and coordinated tapings for stories
NBC UniversalMedia Production Intern, Telemundo
Jan. 2007 - Oct. 2007Assisted in editorial, delivery and execution of 5:00pm and 10:00pm newscasts Assisted in the development, logistics and execution for “Ocean’s 13” premiere in Chicago Assisted entertainment reporter in producing Maná, Julieta Venegas and various other show packages Participated in newscast creative processes for “Body Image in the Media” Coordinated news clips, wrote scripts and pitched stories for news coverage
NBC UniversalMedia Production Intern, The Jerry Springer Show
Sep. 2006 - Jan. 2007
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