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Work Background
OLX GroupSenior Marketing Manager
Apr. 2022 - Jul. 2022Almaty, Kazakhstan
OLX GroupMarketing Manager
Apr. 2021 - Apr. 2022Almaty, KazakhstanLed marketing activities of international classified OLX on Kazakhstan market with 10 mln of active users. Developed and realized marketing strategy with initiatives that increased activity of both buyers and sellers side, level up TOM and NPS. Initiated changes in brand communications approach based on deep analytics, BHT, and research. Initiated transformation of service architecture to improve digital results and customers journey experience.
TAG media LLPPR Director
Mar. 2019 - Mar. 2021Almaty, KazakhstanBuilt a Communications department from scratch and led the team of 15 people. Attracted new clients to the agency such as LG (for markets of Kazakhstan, Uzbekistan, Kirgizia, Tajikistan, Mongolia), Glovo, ATF Bank, Danone. Increased the share of profit from the Communications department to 50% YoY. Strategy, brand positioning and communications for Glovo, LG, ATF Bank, Danone, Beeline, PariMatch, IQOS, Abdi Ibrahim Global Pharm, KazMunayGas, Astana Economic Forum-2019 (EU, USA, China, CA markets), etc.
ROSHEN Confectionery CorporationHead of PR and Communications, Speaker of Corporation
May. 2016 - Oct. 2017Kyiv, UkraineCreated from scratch and implemented a dynamic global PR strategy addressing the needs of the overall business in each region. Lead communications working closely with the CEO and Executive leadership within both B2B and B2C environments for more than 50 markets. Provided actions with meaning internally and externally through the stakeholders. Developed a new website, launched brand’s representation in social media, initiated and led internal communications, organized media events with participation of the government. Extensive experience in anti-crisis communications and issues management. Strong track record of communications projects leveraged and protected the brand’s reputation on and off line.
Inkerman International ABHead of PR and Marketing Communication
Jan. 2015 - May. 2016Kyiv, UkraineDeveloped a new brand positioning and long term communication strategy to overcome the business challenges, increase loyalty and improve investors' relationships. Launched systematic presence of company’s top management and experts in top media. Launched brand representation in social media. Initiated and implemented a special Digest and corporate newspaper to improve internal communications. Organized sponsorship of 43 events related to brand positioning
Delta BankPR Manager
Nov. 2013 - Jan. 2015Kyiv, UkraineIn the 2rd largest commercial bank in Ukraine of that time developed and implemented PR strategy, developed protocol and Q&A for handling reputational issues, led media relations and anti-crisis communication. Wrote numerous press releases and comments for the media. Organized participation in influential specialised events like FinovateEurope, IDCEE, E-business Conference
Newsfront CommunicationsSenior Account Manager
Oct. 2013 - Nov. 2013Kyiv, Ukraine
Newsfront CommunicationsAccount Manager
Mar. 2012 - Oct. 2013Kyiv, UkraineDeveloped and led client’s communication activities including media relations, social networks, anticrisis communications, copywriting, content production, media monitoring and analysis. Development and presentation of tender proposals.
Clients: Ukraine International Airlines, TEDxKyiv, Milk Alliance, Erste Bank, Platinum Bank, Radisson Blu Hotel, KRKA, Turkish Embassy, GIZ (German Society for International Cooperation)
Teleshkola SlobodianaPR Manager
Jun. 2011 - Jan. 2012Kyiv, UkraineIn the educational project for adults who want to be a TV presenters organized workshops with different experts in journalism, make-up, voice training, etc. Developed and implemented SMM strategy.
EssayEmpireFreelance Academic Writer
Mar. 2007 - Mar. 2012Kyiv, UkraineWrote papers of any type on different topics and any academic level
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