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Work Background
PLAY NORTHSenior Creative Designer (iGaming)
Apr. 2023 - Apr. 2024MaltaI serve as the Senior Creative Designer & Marketing Lead for our casino products, where I oversee the marketing department alongside an internal and external designer. My responsibilities span across our diverse casino products and the brand materials of our parent company. I am tasked with designing a wide array of marketing materials including but not limited to: social media posts, online marketing assets, HTML animated banners, animated short-form videos, and site hero banners. Additionally, I am adept at streamlining processes and I excel in implementing efficient systems and processes to enhance our team's workflow. In my role here thus far I led the reorganisation of our entire marketing filing system and developed a new, streamlined process for our key image assets, involving three phases and three departments. Furthermore, I lead a team of seven individuals from various departments on a significant project to rename over 4,000 of these key images, demonstrating strong leadership and project management skills.
Gaming Innovation GroupCreative Designer (iGaming)
Mar. 2022 - Aug. 2022Malta• Designated designer on GiG’s leading affiliate website CasinoTopsOnline, creating all necessary material from banners, to hero images, to presentations, social media content, and so on. • Collaborating with SEO teams, respective Site Managers, and Product Owner to improve site rankings and performance. • Lead creative designer on the re-branding efforts for CasinoTopsOnline.
Leschenault PressPublication Design Consultant
Jun. 2021Perth, Western Australia, Australia• Consulting my client’s team, authors, and illustrators through any publication related concerns or technical issues they face. • Suggesting solutions and guidance in a number of areas relating to proper file handling and exporting procedures, anti-plagiarism, and appropriate font licensing practices. • Designing and preparing a variety of books and accompanying illustrations for print and digital publishing. Digital platforms include: Amazon KDP, Kindle, Lulu, and Ingram Spark.
eeetwellCommunity Manager
Sep. 2020 - Nov. 2020MaltaSocial media has transformed the relationship between individuals and organisations. As a community manager, I act as the intermediary between the brand and the community. Distributing the voice and tone of the brand through community support, content distribution, and digital engagement to build brand presence and trust.
x or x creativeLead Publication Designer & Consultant
Mar. 2020MaltaI specialise in editorials and provide Publication Design and Consultation services focused on crafting visually compelling books that sell. With expertise in designing both covers and interiors, I enhance my client's creations; setting them apart from the rest in this competitive market. I work with local and international clients in both print and web mediums, and the books I design are just as varied. From high-end coffee table and art books, pitch decks for project funding, academic journals, educational school books, fiction/non fiction, user manuals, children's books, brochures, service offerings, magazines, and brand guidelines (to list some of my favourite). My approach is user-centered. In my world, form follows function not the other way around. I am dedicated to integrating conscious design practices that ensure my work is accessible to readers with dyslexia and embraces neurodiversity. I am happy to handle the conversations necessary with printers, publishers, and other design professionals to produce the cohesive and high-quality outcomes we are after. Managing multiple projects from conception to completion is part of my day to day. I am communicative and I always ensure to deliver timely and exceptional work. It has served me well to be strategic in how I marketed myself. By pitching my brand towards the niche of publication design, I maintained brand recognition and shaped myself as the expert in my field. A bonus of working with me for my clients is that they can also request photography and content creation services from me that would ensure a cohesive output for the projects we undertake together. Find me on xorxcreative.com
Outlook CoopDesign Executive
Sep. 2018 - Mar. 2020QormiLead designer with a knack for layouts and user-focused creative solutions.
Outlook CoopGraphic Designer
Aug. 2016 - Mar. 2020Qormi• Producing and creating equal parts print and digital solutions: • Print include: posters, adverts, bus shelter posters, billboards, editorials, annual reports, educational prospectuses, leaflets, brochures, and brand creation. • Digital web solutions include: websites, social media marketing across different platforms, online newsletters, email templates, emailers, conference presentations, reports, signage, web banners, animated gif adverts, html5 banner animations, short-form animation etc. • Working with a wide range of media, including photography, illustration, animation and HTML5 online banner animations. • Maintenance and development of all mentioned digital, advertising, and online and print material for various projects. • Collaborating with clients to ensure consistency and a strong brand identity is present in all collateral • Finalising artworks for Print, Web, or Interactivity. Clients include: Muscat Motors, MeDirect, Plasmon, Chicco, Inspire, CRPD, Alf. Gera, Montekristo, A&S, Ziguzajg, Horizons Publishing, MEUSAC, Lufthansa etc.
TBWA\ANGDigital Graphic Designer
Feb. 2016 - Jul. 2016• Producing and creating primarily digital web solutions. • Working with a wide range of media, including photography, animation, HTML5 & CSS. • Translating requirements into user flows, wireframes and mockups. • Providing user-centred design from concept to delivery. • Collaborating with clients to ensure consistency and a strong brand identity is present in all collateral. • Finalising artworks for Print, Web, or Interactivity. • Creating written copy, headlines & catchphrases with a strong focus on brand tone and user integration where required, and; • Proofreading to ensure production of accurate and high-quality work. Clients Include: McDonald's, BOV, Brown's Pharmacy, Brown's Health & Beauty, Afarak, Real House, Merlin Library, Hili, Pavi & Pama, Office of the Prime Minister etc.
The Creative PartnersGraphic Designer
Aug. 2015 - Feb. 2016• Catering to a number of different briefs including: Branding, Advertising, Marketing, Website Design, Product/Packaging Design, Social Media & Content Creation • Meeting clients to discuss business objectives and requirements of the job • Interpreting the client's business needs and developing a concept to suit their purpose • Preparing work to be accomplished by gathering information and materials • Interpreting the client's business needs and developing a concept to suit their purpose • Present concepts by designing rough layout of art and body copy regarding arrangement, size, type size and style, and related aesthetic concepts • Working with a wide range of media, including photography & illustration • Proofreading to produce accurate and high-quality work • Finalizing artworks for Print, Web, or Interactivity • Involvement with projects and clients till the very end: by coordinating with outside agencies, printers, web developers etc. Clients Include: Debenhams, Tigne Pjazza, Papaya, Free Spirit, Malta Tourism Authority, BHC, Aviaserve, Brave Media Ltd.
TBWA\ANGGraphic Design Intern
Jul. 2014 - Sep. 2014
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