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Work Background
VELOX MediaDirector of Paid Media
Dec. 2022 - Jun. 2023Boise Metropolitan AreaAward-winning ROI-focused digital marketing agency, VELOX Media, specializes in strategy, organic search marketing optimization, paid media management, and web development. » Scaled client spend by 15% from the previous year in diverse industries including beauty, apparel, beverages, auto, & tech
» Maintained a ROAS of 400%-700% for accounts with an average monthly budget of $15,000-$200,000 » Introduced a more robust client proposal process, boosting sales-qualified leads close rate by 45% from the previous year. » Responsible for over $2MM in monthly spend across 30+ separate accounts.
Educative, Inc.Senior Performance Marketing Manager
Feb. 2021 - Nov. 2022Bellevue, Washington, United StatesEducative is the leading provider of online learning tools for developers and engineers. In 2021, we exceeded new user growth & revenue projections by 400%, opening up Series A funding and being listed as one of the Fastest Growing Startups in the U.S. » Exceeded new user growth & revenue expectations by 400% , contributing to Series A/B benchmarks
» Recognized as one of the Fastest Growing U.S. Startups in 2021 by Deloitte.
» Grew market share by 40% in the developer e-learning space through channel segmentation and key partnerships.
» Led B2B lead generation initiatives across content syndication, ABM, and LinkedIn advertising, improving MQLs by 300%
domFRANK MarketingGrowth and Performance Marketing, Consultant
Nov. 2020Austin, Texas Metropolitan AreaTaking on full funnel marketing contract roles for growth-stage startups covering a variety of projects spanning SEO content, audience development, advertising, copy, and plan execution » Improving SEO and content architecture for a shared equity startup to grow site traffic by 60%
» Localized go-to-market plans covering multiple California counties for an in-home healthcare startup » Building full funnel lead generation and purchase-driven advertising campaigns to capture home buyer and seller audiences.
» Performing market and program analysis for display, social, and SEM strategies
Nucamp Coding BootcampMarketing Manager
Jan. 2020 - Dec. 2021Seattle, Washington, United States
KNACKSHOPS.COMDigital Marketing Manager
Oct. 2019 - Apr. 2020Greater Seattle AreaLed digital marketing for Knack's customer and business gifting services touching multiple channels including Google Shopping, Direct Mail, Linkedin Advertising, Radio and Podcasting, and more.
Developing Minds, LLCMarketing Strategy, Content
Dec. 2018 - Jun. 2019Developing Minds is a full service child and family psychology & psychiatry therapy clinic with multiple locations in the Seattle area. Led management and employees in the development of their new website, SEO strategy, and marketing material for expansion into new markets in Washington state.
Athletes For Kids Youth MentoringDigital Marketing Strategist
Jan. 2018 - Oct. 2019Sammamish, WAAthletes for Kids is a non profit organization that is focused on mentor relationships between high school athletes and children with special needs. Responsible for designing and building new website and landing pages - Setting up CMS platform, optimizing page and site structure for search, site and social branding, updated communication channels and user flow for a more seamless customer journey
stockmusic.netHead of Marketing Operations
Nov. 2017 - Dec. 2018Greater Seattle AreaSeattle based music service providing the best royalty free music and custom licensing to advertisers, creative agencies, videographers, filmmakers, individuals, and more. End to end marketing leadership, improving communication channels and executing a consumer centric strategy for entering new markets in the music licensing space.
The Recording AcademyManager, Marketing & Communication Programs
Jan. 2015 - Dec. 2016Greater Los Angeles AreaBrought on to consult on and provide end to end direction, guidance, and project management of marketing and communication activities for The 58th Annual GRAMMY Awards and promotional events.
MyspaceDirector of Product Marketing
Dec. 2012 - Dec. 2014Beverly HillsManaged marketing and branding for product and original content releases on the new Myspace platform, overseeing a +$4M budget and a 11-member team. Responsible for launch plans, content curation, UI/UX design strategy, adoption and retention programs, product value, A/B testing, field marketing, acquisition, and branding.
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