ConvertCartBusiness Analyst
Jan. 2018 - Jun. 2018Bengaluru, Karnataka, India*Supported a variety of data analyses of website analytics data in order to identify industry best practices and derive actionable key insights of user needs.
*Aggregated and reported data across multiple clients, as well as identify trends and deliver insights
regarding campaign performance, while supporting the Marketing Intelligence team to identify additional insights spanning across audience, competitive, channel, tactics, creative, and marketplace
intelligence.
*Contributed to optimization testing team by planning, creating, executing, analyzing and archiving
hypothesis-driven A|B and multivariate tests. Developed, sourced, and vetted testing ideas by partnering with digital business stakeholders and the digital insights team to understand customer needs and behaviours, opportunities and existing friction.
*Built strong client relationships through weekly update calls and regular client workshops.