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Work Background
eTeacher GroupUX/UI Lead
Jul. 2023Ramat Gan, Tel Aviv District, IsraelLed the creative direction for web design projects, producing user-friendly and visually striking interfaces for multiple products. Drove design decisions using insights from user research (Hotjar, Google Analytics) to enhance user experiences and meet business objectives (OKRs). Engaged in pre-sales meetings, gathering design direction and crafting detailed project estimates and strategies to support business development. Presented design concepts to stakeholders and clients, collecting feedback and refining solutions to ensure high-quality delivery. Mentored junior designers, providing guidance on design processes, tools, and professional growth, fostering a collaborative team environment. Collaborated with cross-functional teams to meet tight deadlines and deliver designs that drive engagement and conversion.
eTeacher GroupSenior UX/UI Designer
Mar. 2021 - Aug. 2023✅ Deliver holistic design experiences and concepts actionable in multiple devices. Iterate product features addressing business and user needs. ✅ Map and define customer journeys for new product features and illustrate design ideas using process flows and storyboards. ✅ Communicate and envision new concepts. Inspire innovative approaches to design by being the user advocate while keeping in mind the business goals and technical constraints. ✅ Translate insights into deliverable solutions, leverage data to make tactical design solutions. ✅ Contribute to the development, improvement, and creation of design systems and processes together with other designers. ✅ Participate at stakeholder meetings and brainstorm sessions. ✅ Be proactive in doing research to suggest new ideas and design improvements.
LenovoWeb Design Specialist
Apr. 2018 - Mar. 2021ArgentinaDesign materials that enhance the Lenovo brand and the overall customer experience. Effectively Interact with developers to improve the current status of the web pages based on brand guidelines. Concept designs work within a responsive design system. Work with Designers and production team to carry through the proper execution of projects. Produce and develop graphics and compositions for all LAS sites (PE, AR, CL, CO & MX) and collaborative projects across worldwide. Design UX/UI interfaces focused on user experience and usability. Build consistent on-brand assets for marketing and eCommerce purposes. Design marketing assets such as Newsletters, -Animated Banners, bumper videos, and others. Execution and optimization of emails with Marketo. Manage time and tasks successfully to ensure deliverables are set when necessary. An active member of the Lenovo Culture and Pride Committee teams.
LenovoWeb Design Specialist
Apr. 2018 - Mar. 2021Greater Buenos Aires, Argentina
Studio HakunaVisual Web Designer
Aug. 2017 - Mar. 2018Argentina- Web design. Creation of wireframes and user flows - Effectively management of projects. From idea stage to delivery - Design and execute a variety of print materials, including brochures, leaflets, booklets and more - Stationery design and branding packages - Brand and logo conceptualization - Video and Photography
Avanti Media Group, Inc.Senior Graphic Designer and Photographer
Jan. 2016 - Feb. 2017Venezuela- Design print material such as editorial content (for Avantirevista), Flyers, posters, booklets and others. - Project management and design direction - Web design - MockUp - Landing pages - Video Direction and post production - Photography
Bunker MaracaiboSenior Creative Designer
Aug. 2015 - Feb. 2017Maracaibo, Edo Zulia. Venezuela- Logo and brand concept design - Video Editing and Product photography - Marketing strategies development.
A1 TelevisionJunior Graphic Designer and Video Editor
Oct. 2013 - Oct. 2015Punto Fijo, Edo. Falcón- Stationary design - Video shooting and post production - Tv Production - Media Content development - Motion graphics
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