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Work Background
UltraceuticalsVice President of International Sales
Jul. 2024Sydney, New South Wales, AustraliaLead international sales strategy and execution across premium skincare/luxury beauty portfolios in key markets including USA, Eastern Europe, Ireland, Benelux, Hong Kong, and Canada. Oversee a high-performing network of regional and distributor partners, driving double-digit year-on-year growth and achievement of Gross profit margins across retail and professional channels. Champion brand elevation and selective distribution strategies to ensure prestige positioning and consistency in global brand representation. Develop and implement Joint Business Plans (JBPs), distributor scorecards, and tailored market strategies to drive accountability, partner engagement, and commercial success. Host targeted in-person new business development events and growth-focused workshops for existing partners to accelerate acquisition, increase brand advocacy, and drive commercial results. Collaborate with cross-functional teams—Marketing, Education, Finance, Operations, and Global Supply Chain—to align on pricing, promotional calendars, product launches, and merchandising strategies. Manage CRM platforms and global sales reporting tools to improve forecasting accuracy, performance tracking, and strategic decision-making. Build and sustain strategic relationships with top-tier distributors and spa/clinic partners, delivering high-touch service and customized commercial support. Lead quarterly business reviews, inspired education programs, and sales enablement initiatives to strengthen international market presence and ensure long-term growth
UltraceuticalsDirector Sales and Education AUSTRALIA & NEW ZEALAND
Jan. 2018 - Jul. 2024Australia & New ZealandAs Sales and Education Director in the skincare and beauty industry, I lead a high-performing team across the B2B professional channel in Australia and New Zealand. Rooted in integrity, respect, and trust, I take a collaborative and consultative leadership approach—building strong relationships and supporting partners to achieve sustainable, holistic business growth. I am deeply committed to delivering bespoke service, empowering the team to craft tailored solutions that address each partner’s unique challenges and opportunities. My role spans strategic planning, creative problem-solving, and cross-functional collaboration with Marketing, Education, Operations, and Supply Chain to execute growth-driving initiatives. A dynamic communicator and hands-on leader, I inspire through action—facilitating education, leading weekly sales webinars, executing 90-day growth plans, managing inventory, and supporting merchandising and technical training across the network. Since 2022, I have created and hosted Ultraceuticals’ global “Beyond Business” event, bringing together 200+ professional skincare partners annually to inspire, educate, and drive commercial performance. This flagship initiative strengthens partner relationships and plays a key role in aligning teams behind brand strategy and sales growth. My coaching style is down-to-earth, supportive, and creatively driven, fostering high levels of team engagement, motivation, and retention. This approach consistently delivers strong commercial outcomes, including exceeding sales targets, securing year-on-year growth, and acquiring new business. Proficient in CRM platforms and sales reporting tools, I maintain a results-driven mindset and a focus on strategic execution within the dynamic skincare and beauty landscape.
AvedaNational Sales & Education Director, ANZ
May. 2014 - Jan. 2018Australia & New ZealandProvided inspirational leadership to the Sales and Education teams at Aveda Australia and New Zealand, operating under the Estée Lauder Companies Australia affiliate. Recruited and developed a high-performing, consultative field sales team, driving consistent year-on-year growth and spearheading new business development and acquisition initiatives. Fostered strong collaboration across cross-functional teams—including Marketing, Finance, Supply Chain, Operations, PR, Digital, and Design—to support a harmonized, selective distribution strategy. Designed and executed effective regional growth strategies that delivered partner retention, expansion, and overall budget achievement.
AvedaExecutive Director, Global Education- Business Education & Professional Development
Oct. 2010 - May. 2014Greater Minneapolis-St. Paul AreaDrove the global strategy, design, and implementation of business-education programs, corporate onboarding, and leadership-development initiatives across Aveda’s international landscape. Led and coached the Education, Training Delivery, and Knowledge Development teams—aligning them with the brand’s strategic, operational, and talent-development objectives. Managed and facilitated training delivery and team leadership across key markets, including the USA, UK, Benelux, Germany, Italy, Japan, Korea, Taiwan, and Australia. Directed a cross-functional group of copywriters, digital designers, graphic artists, program developers, technical educators, and corporate trainers to produce dynamic, learner-focused content for corporate employees and B2B partners worldwide. Oversaw the development and facilitation of all global field-education programs, most notably the Aveda Business College, a proprietary sales and leadership curriculum that elevated the business acumen of salon, spa, and clinic owners and managers. Was certified in: Franklin Covey: 7 Habits of Highly Effective People, 7 Habits for Managers, Presentation Advantage, Focus Jack Carew: Dimensions of Professional Selling Susan Scott: Fierce Conversations 4MAT Curriculum Design Authored and delivered custom training modules on consultative selling, coaching and mentorship, sustainability, wellness, and stress-resilience—cultivating high-performing teams and a globally consistent standard of excellence.
AvedaDirector, Learning & Development
May. 2005 - Oct. 2010Greater Minneapolis-St. Paul AreaLed professional development initiatives for Field Sales Teams and Corporate employees across the global Aveda network. Developed and implemented strategic and annual education plans aligned with company-wide objectives, supporting business growth, employee engagement, and operational excellence. Held full accountability for the Education, Training Delivery, and Knowledge Development budget—demonstrating strong financial stewardship and a focus on effective expense management. Designed and facilitated targeted learning programs to enhance skill development, drive performance, and support employee retention across global teams. Delivered engaging, high-impact training sessions including: Who Moved My Cheese (Change Management) Go FISH (Team Culture & Morale) Effective Coaching Retail Sales Techniques Product Knowledge & Experience Aveda
AvedaTerritory Manager Developer- Aveda Europe
Jan. 2004 - May. 2005EuropeIn this role, I held end-to-end responsibility for the training, development, mentoring, and coaching of field sales team members across key European markets, including the UK, Italy, Germany, and Benelux. My core objective was to empower the team to deliver consistent sales growth and meet or exceed budget targets within their respective territories. I focused on building capability through hands-on coaching, performance development plans, and strategic mentoring, while fostering a culture of accountability and excellence. A critical part of my duties was ensuring the delivery of a consistently high standard of service, anchored in our commitment to a 5-star customer experience, across all market interactions. To ensure regional alignment with our global vision and strategic objectives, I partnered closely with cross-functional teams, including marketing, education, operations, and supply chain, driving consistent brand representation and commercial execution. I also championed the adoption of best practices across markets to support scalability and elevate the standard of partner engagement and business support across Europe. Through my leadership, the European sales teams delivered strong results while maintaining deep, trust-based relationships with our salon, spa, and clinic partners—ultimately contributing to double-digit regional growth, partner satisfaction, and long-term brand equity.
AvedaRetail Development Manager- Aveda UK
Jan. 2003 - Jan. 2004England, Ireland, Scotland, WalesFacilitated retail team training and managed certification standards across luxury department stores, including Selfridges, Harrods, Harvey Nichols, Brown Thomas, and Debenhams, in alignment with marketing and sales leadership strategies. Implemented education curricula tailored to brand and business priorities, and provided ongoing coaching to drive sell-through and achieve retail sales targets. Led by example through regular in-person store visits, ensuring front-line execution aligned with global brand and service standards, and identifying opportunities for improvement and growth. Carried out core Business Development Manager responsibilities, including building and nurturing store relationships, analyzing sales performance, identifying growth opportunities, optimizing stock and merchandising, launching new products, and executing events to drive revenue and elevate brand presence.
AvedaKey Accounts Territory Manager- Central London
Jan. 2002 - Jan. 2003London, United KingdomEstablished, developed, and maintained strong relationships with key accounts within the professional salon and spa network across Greater London, driving sustained business growth and partner loyalty. Achieved over 60% sales growth in the territory through strategic account management, a strong focus on education, and by inspiring professionals to elevate service, retail performance, and brand engagement. Identified, scouted, and secured new business opportunities, cultivating high-value salon and spa partnerships to expand market presence. Facilitated classroom training sessions focused on product knowledge, client consultation, communication skills, and sales techniques, tailored to the professional salon/spa environment. Led the onboarding and education of new team members across the Aveda Europe network, ensuring consistency in training delivery and alignment with brand standards.
AvedaTerritory Manager- Central California
Feb. 1999 - Jan. 2002Santa Barbara, California AreaHeld primary responsibility for achieving sales budgets by growing territory revenue through exceptional customer service and a consultative selling approach. Delivered tailored business solutions by actively listening to client needs and implementing effective retail sales and merchandising strategies, enabling partners to achieve double-digit business growth. Maintained and strengthened existing client relationships while proactively identifying and onboarding new accounts to drive incremental revenue and expand market presence across California
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