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Work Background
The Literary EscapeCo-Owner
Feb. 2025Curating immersive travel experiences for women who love books, adventure, and a touch of indulgence. Whether it’s wandering through charming bookshops in the Cotswolds, sipping wine with a great novel in Tuscany, or escaping into your favorite story while unwinding in the Smoky Mountains, we bring literature to life through unforgettable journeys. Join one of our scheduled retreats, or let us design the perfect getaway for your bachelorette party, girls' trip, or business retreat. Let’s turn your love of stories into an adventure of a lifetime!
BJC HealthCareSenior Marketing Strategist/Communications/Community Outreach Coordinator/Grant Manager
Mar. 2015 - Oct. 2024Held multiple roles within the BJC HealthCare system, managing strategic marketing, communications, grant initiatives, and community health education. Directed all marketing efforts by analyzing market share data, identifying growth opportunities, and developing integrated, multi-channel campaigns across TV, radio, digital, social, email, and local media. Created detailed campaign briefs, leveraged analytics to enhance customer retention, and monitored performance to optimize ROI. Led internal and external communications, crafting consistent messaging across newsletters, press releases, executive communications, and patient-facing materials while maintaining brand standards. Developed and implemented strategic communication plans to support service line growth, hospital milestones, public health initiatives, and employee engagement. Collaborated cross-functionally to translate complex healthcare information into accessible content for diverse audiences. Partnered with the BJC Grant Management Office to secure funding at the federal, state, and local levels, serving as Principal Investigator on multiple projects. Oversaw community outreach initiatives—including health education, preventative screenings, and youth wellness programs—while building strategic relationships with schools and local organizations. Monitored program outcomes, supported Community Health Needs Assessments, and consistently aligned initiatives with organizational priorities and community impact goals.
Condition One Complete FitnessCo-Owner/General Manager
Jan. 2013 - Aug. 2024Directed daily operations and ensured effective business performance for a fitness facility, overseeing all aspects of staff management, class scheduling, payroll, marketing, and client relations. Developed and executed comprehensive marketing strategies, created promotional collateral, and managed digital platforms—including website, social media, and email communications—to drive engagement and visibility. Planned and led fundraising events, competitions, and community programs, handling logistics such as venue coordination, sponsorship outreach, participant recruitment, and promotional efforts. Provided personal training and nutrition coaching, conducted health assessments, and developed individualized fitness plans tailored to client goals and abilities. Led group fitness classes for both adults and children, modifying programming to accommodate diverse needs and fitness levels. Regularly evaluated client progress and adjusted training plans to support continuous improvement.
Latitudes Inc.Marketing Liaison
Jan. 2013 - Mar. 2015Developed annual marketing strategies aligned with market trends and organizational priorities, overseeing the design, production, and budgeting of collateral for a large retailer network. Managed logistics for national trade shows, including booth design, product packaging, and travel coordination. Led product and lifestyle photoshoots to support catalogs, point-of-sale materials, and promotional campaigns. Presented marketing budgets and performance reports to executive leadership, ensuring branding consistency and effectiveness across all print and digital channels.
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