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Work Background
beehiivContent Strategist
Sep. 2024 - Jan. 2025Developing and executing content strategies, helping newsletter clients maximize their reach and engagement. Crafting compelling, high-quality content for a variety of formats, including newsletters, website copy, and social media posts. Collaborating with cross-functional teams to ensure content aligns with overall marketing goals and brand messaging.
Sweet JulyWriter and Editor
Feb. 2024 - Oct. 2024Writing and editing lifestyle features, interviews, and profiles for Sweet July's digital publication. Working with contributors and the Editorial Manager to maintain a consistent tone and ensure all work resonates with an audience of millennial women of color.
ZensaiContent Strategist
May. 2022 - May. 2025Defining public narrative for the only B2B learning platform built into Microsoft 365 and Teams; writing and editing marketing copy, SEO- driven articles, press releases, creative briefs, case studies and thought leadership content.
Une Femme WinesContent Strategist
Dec. 2021 - Jan. 2024Contributed to ecommerce business growth by developing lifestyle content, brand marketing, and social media strategy for The Muselet blog; creating monthly editorial features that increase engagement within the Hall of Femme virtual community.
The NewsetteContent Director
Aug. 2021 - Sep. 2021Oversaw daily newsletter production, and wrote and edited multidisciplinary branded content for partners like Adidas, Affirm and Ulta Beauty
House of WiseSenior Content Writer
Jul. 2021 - Dec. 2021Produced original monthly articles for the House Library spanning career, sex and lifestyle
GhostessFounder and Creative Content Strategist
Jun. 2021Providing bespoke ghostwriting for a range of platforms, including email newsletters, thought leadership articles, and website copy, ensuring a distinctive and impactful brand voice. Developing tailored content solutions that amplify brand messaging, build engaged communities, and significantly expand reach across various digital channels.
POPSUGAREditorial Director, Celebrity and Entertainment
Jul. 2018 - Mar. 2020San Francisco, California, United StatesEstablished voice and vision across POPSUGAR Entertainment channels. Ideated and executed high-quality, compelling original features tailored to a millennial/Gen-Z audience and garnering over 20M visits and 100M pageviews. Led a team of editors and contributors and collaborated with design, marketing, and social stakeholders to fine-tune and evolve editorial products based on user demographics and business insights. Developed and hosted a popular weekly IGS series, The Britt List, and represented the brand at activations and events like Play/Ground and Sundance Film Festival, and in Vanity Fair and the Sunday Times.
POPSUGARSenior Editor, Celebrity and Entertainment
Sep. 2016 - Jul. 2018
POPSUGARLead Editor, Celebrity
May. 2015 - Sep. 2016
POPSUGARAssociate Editor, Celebrity
Aug. 2013 - May. 2015
POPSUGARAssistant Editor, Fashion and Celebrity
May. 2011 - Aug. 2013
POPSUGAREditorial Assistant, Fashion and Beauty
Sep. 2010 - May. 2011
Beach Riot LLCCreative Director
Apr. 2009 - Apr. 2010Spearheaded the creative, sales and PR for newly-launched contemporary swimwear line; monitored media coverage, researched prospective editorial opportunities, and maintained contact lists, press clips, and media kits. Achieved prime placement in major publications including ELLE, Marie Claire, Apparel News, Glamour, and Sports Illustrated, and successfully obtained 20 new retail clients, including Shopbop, Intermix, Scoop NYC, and Free People. Created compelling copy and product descriptions on brand's website, and utilized early social media outlets to increase the line's visibility and gain thousands of fans and followers. Represented the collection at both LA and Miami Fashion Week, and coordinated all photoshoots, fashion shows,
influencer opportunities, and in-store activations.
Language Los AngelesAccount Executive
Aug. 2007 - Sep. 2009Consistently exceeded monthly and weekly sales goals, often by 40% or more by formulating consultative B2B sales strategies that were clear, compelling, and persuasive. Established solid relationships with apparel buyers from Nordstrom, Barneys, Saks Fifth Avenue, and Neiman Marcus, as well as specialty boutiques Fred Segal and Kitson. Presented both collections at all major trade shows in addition to meeting with clients during in-store appointments. Utilized Adobe CS to produce original email marketing campaigns and photo line sheets for each seasonal collection. Other major responsibilities included sample library organization, data entry, new account research, copywriting and editing, handling press requests, visual display, and fashion styling on all photo-shoots.
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