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Work Background
User Experience Designer
Cro MetricsUser Experience Designer
Sep. 2023Redesigned landing pages, designed feature updates, conducted audits, and streamlined e-commerce flows to optimize conversion rates through strategic UX testing for agency clients, including Intuit QuickBooks, Mattel, Unicef, and Starz.
User Experience and Brand Designer
Raedio DesignUser Experience and Brand Designer
Sep. 2023Designing brands and Framer websites for SMEs from wedding planners to micro-bakeries to tradesmen. Illustrating and designing invitations, menus, and merchandise for weddings and influencer events.
Product Designer
I Have This FriendProduct Designer
Mar. 2023 - Feb. 2024Design user journeys for a luxury marketplace for sourcing up-and-coming creatives and young lifestyle entrepreneurs. Collaborate with founders and developers to design, test, and launch the company’s website.
User Experience Designer | Product Designer | Project Manager
Transparent Path spcUser Experience Designer | Product Designer | Project Manager
Nov. 2022 - Dec. 2022Strategized with a team of three UX designers to design ProofScore–a website that leverages Transparent Path’s supply chain data to empower consumers to make informed decisions about their grocery purchases. Orchestrated moderated and unmoderated usability studies, identified behavioral insights, and optimized the prototype, which led to a 17% increase in ease of use.
User Experience Designer
General AssemblyUser Experience Designer
Sep. 2022 - Dec. 2022Immersed in a 12-week intensive program, studying and implementing foundational User Experience Design principles, encompassing 480+ hours of hands-on instruction and professional training in agile UX design practices, including: • Created projects that span the full range of the design process from research and testing, to design thinking and rapid prototyping. • Planned, executed, and synthesized user interviews to gain insights into user needs and frustrations. • Conducted competitive analysis and contextual and comparative inquiry to align designs with business needs and goals. • Executed all steps of the design process, including user research, feature prioritization, visual design, sketching, wireframing, prototyping, and usability testing. • Balanced business goals with user goals through client management, project management, and product management.
UX Designer | Marketing Project Manager
La Jolla Music SocietyUX Designer | Marketing Project Manager
Aug. 2019 - Aug. 2022La Jolla, CaliforniaDirected the website redesign by developing and implementing a UX/UI plan and partnering with web developers, resulting in a 30% increase in Average Order Value. Spearheaded the design of a custom page within the CRM API, which improved the user flow for donors and resulted in surpassing the fundraising goal by $150,000. Regularly analyzed qualitative and quantitative data from surveys, Google Analytics, and Hotjar to iterate on and optimize site features. Managed a marketing budget of $500K and served as lead copywriter, allocating resources and designing advertisements for maximum impact across all traditional and digital platforms. Built sales goals spreadsheets, utilizing prior seasons’ data to forecast targets for upcoming seasons, culminating in sales goals of at least $1.4M.

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Framer Design for Creative Entrepreneurs
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Playful & Unique Merch Design Service
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