BitBaseProject Manager
May. 2021 - Jan. 2022Barcelona, Catalonia, Spain● Created marketing objectives against business unit priorities.
● Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
● Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel.
● Managed a high performing and engaged team of 4 marketing specialists.
● Oversaw content creation (shoots, interviews, video, etc.) for different online platforms such as Instagram Reels, Telegram, Tik Tok, etc.
● Worked with the Head of Operations and Creative Director to create strategies based on feedback received in-store