Hanley WoodDigital Ad Coordinator
Aug. 2000 - Nov. 2008Responsible for ad preflighting and troubleshooting. Preflighting includes checking images, fonts and ad layout for proper publication specs, ensuring that the electronic ads match the physical proofs sent by clients (size, color, etc.). Troubleshooting includes fixing any image problems, rejecting ads that were below resolution specs, and resizing ads that may have been sent in the incorrect dimensions. Closely work with Ad Traffic Managers for print/font issues in the product literature sections, CD archive maintained on-site. 10-20 percent of the workload entailed actual design of ads, ranging from spreads to 2.25"x1" ads. PDF workflow implemented during my tenure. Tools used include Quark, InDesign, Photoshop, Illustrator, and Acrobat (PDF creation and manipulation, ad retouching, color correction and conversion).