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Work Background
Producer
Offroad FilmsProducer
Mar. 2024 - Feb. 2025Mumbai, Maharashtra, India
Executive Producer
Caffeine films (Mumbai)Executive Producer
Aug. 2020 - Dec. 2023IndiaIn my capacity as an executive producer, I was responsible for overseeing the seamless execution of projects from inception to completion. This encompassed tasks such as crafting project budgets, managing pre-production, production, and post-production phases, engaging in discussions with clients and agencies, and assembling a proficient team for optimal execution. Leading a production team of four individuals, I guided the team in delivering projects for directors like Aarati Desai, Abhishek Sinha, and Divij Kulkarni. Our primary clients included Amazon, Mondelez, ITC, OLA Electric, and others.
Associate Creative Director (Branded Content)
Prime Focus TechnologiesAssociate Creative Director (Branded Content)
Jun. 2017 - Oct. 2019Mumbai Area, IndiaAt Prime Focus Technologies, I assumed a dual role, donning the hats of both an Associate Creative Director and a Film Director. Leading a team comprising six writers and assistant producers, I collaborated on projects for various brands such as Soch, Marico, HUL, Future Group, and more. In this position, my responsibilities encompassed the entire creative process, from conceptualization and writing to pitching, costing, and ultimately executing as a director for all ideas presented to the client.
Film Director
IndependentFilm Director
Oct. 2015 - Jun. 2017Mumbai, Maharashtra, IndiaOver a span of 1 year and 9 months, I autonomously directed commercials for different agencies and production houses. This position involved crafting treatment notes and pitching for specific projects. Upon securing a project, I would curate a team tailored to the project's requirements in alignment with my creative vision. Noteworthy brands in my portfolio encompassed Lakme, Pears, Ponds, Orra Diamonds, Godrej, and more. Additionally, during this period, a significant portion of my time was dedicated to composing extensive narrative structures and ideas intended for pitching to OTT platforms.
Associate Creative Head (Branded Content)
The GlitchAssociate Creative Head (Branded Content)
Nov. 2014 - Sep. 2015Mumbai Area, IndiaAt The Glitch, I assumed a dual role, donning the hats of both an Associate Creative Head and a Film Director. Leading a team comprising eight writers and assistant producers, I collaborated on projects for various brands such as Lakme, Ponds, Pears amongst other skin care, hair and other beauty brands In this position, my responsibilities encompassed the entire creative process, from conceptualization and writing to pitching, costing, and ultimately executing as a director for all ideas presented to the client.
Executive Producer
Griphin - Quick Films AgencyExecutive Producer
Jan. 2014 - Oct. 2014During my time at Griphin, I faced a unique challenge. Griphin, an animation and motion graphics house, specialized in creating content tailored for clients in the finance sector. Within this role, I successfully produced over 100 content pieces, predominantly utilized for tactical campaigns and consumer-oriented explainer videos.
Associate Producer
Genesis FilmsAssociate Producer
Sep. 2013 - Jan. 2014Mumbai Area, IndiaEmbarking on my journey as a producer, my inaugural role led me into the realm of production at Genesis, where I focused on commercials with a blend of humor and narrative. This initial experience not only laid the foundation for my expertise in organizational and logistical aspects but also played a pivotal role in shaping my creative approach as an advertising producer.
Behind the Scenes Director
Bang Bang FilmsBehind the Scenes Director
Apr. 2012 - Sep. 2013Mumbai Area, IndiaDuring my tenure at Bang Bang Films, I took on the position of 'Behind-the-Scenes Director.' In this role, I was tasked with capturing, editing, coloring, and packaging all the behind-the-scenes content related to the commercials produced by Bang Bang Films. Throughout this experience, I collaborated with directors from various parts of the world, including notable names such as Jonathan Lennard, Jim Sonzero, Harvey Brown, Alexander Paul, and Martin Almund. The majority of the commercials focused on the beauty or automobile industry, as Bang Bang Films specialized in executing projects within these domains.
TV Producer
Channel UFXTV Producer
Nov. 2010 - Nov. 2011Mumbai Area, IndiaDuring my time at Channel UFX, I took on the role of a producer. I was involved in the production of various shows that were broadcasted on television in the southern region of India. My work spanned across categories such as Technology, Beauty, and Lifestyle.
Intern
North One TelevisionIntern
Jan. 2010 - Apr. 2010Birmingham, United KingdomIn my venture into the world of film at North One Television in Birmingham, I became a films professional. Throughout my time there, I contributed to flagship shows such as "The Gadget Show" and "Fifth Gear." In this brief period, I assumed roles ranging from production assistant and cameraman to assistant producer.

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