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Work Background
Procter & GambleMedia Specialist
Jan. 2025 - Jun. 2025Frankfurt Rhine-Main Metropolitan AreaEnd to end execute digital campaigns: incl. campaign design, set-up / implementation, pacing & optimization, and evaluation. Proactively make strategic recommendations to meet campaign goals and improve performance via analyzing, tracking and optimizing campaigns on an ongoing basis. Have full responsibility for campaign reporting, present recap and insights on impact and effectiveness to media planners and brand teams. Stay ahead of DSP / Platform updates, bugs, trainings; and raise issues or areas of opportunity for improvement within ecosystem capabilities. Work closely in a diverse team, especially with our Marketing Technologists to enable and deliver a consumer centric data strategy. Understand our data structure, business fit and flows across involved systems. Be the mastermind of special projects related to innovation and digital trial plans.
NumberlyAssistant Paid Campaigns Manager at Numberly
Jul. 2023 - Jan. 2024Paris, Île-de-France, France
DanonePerformance Marketing Lead
Jan. 2022 - Sep. 2022Istanbul, Turkey
Wavemaker TurkeySenior Performance Marketing Executive
Oct. 2021 - Jan. 2022
Wavemaker TurkeyPerformance Marketing Executive
Jan. 2021 - Oct. 2021
HypeAccount Executive
Dec. 2019 - Jan. 2021Hype as a performance deliver marketing agency, business results to more than 100 valuable brands with Performance Driven Advertising and Marketing, Data Analysis and Conversion Optimization, Search Engine Optimization. Core Responsibilities:
- Collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns,
- Research keywords & potential marketing channels, analyzing competitors, and market trends,
- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy,
- Monthly department profitability reporting,
- Responsible for budgeting all clients advertising spend, Worked with over 20 major brands in travel, finance and retail sectors; Generali Sigorta, Gedik Yatırım, , İpragaz, Emaar Residence, Hatemoğlu, Sayki, Plus Telekom, PAGEV, GSK, Avrupa Konutları, Grupanya, Millenicom.
DobellDigital Marketing Executive
Aug. 2019 - Nov. 2019Eastbourne, England, United Kingdom
University of SussexTeacher Assistant
Jan. 2019 - Aug. 2019Brighton, United KingdomMonitoring student sessions for Debates in Media Studies module
University of SussexStudent Ambassador for School of MFM
Oct. 2018 - Aug. 2019Brighton, United Kingdom
University of SussexDigital Media&Communications Student Mentor
Sep. 2018 - Aug. 2019Brighton, United Kingdom
Fiba Perakende GrubuE-Commerce Intern
Jul. 2018 - Aug. 2018Istanbul, TurquieE-commerce of Marks&Spencer, Gap and Banana Republic
Turkish Women's International NetworkInternational Chapters Intern
Mar. 2018 - Sep. 2018London, United Kingdom
University of SussexStudent Representative
Oct. 2016 - Apr. 2017
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