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Work Background
StreetsenseSenior Performance Marketing Strategist
Nov. 2023
marriner marketingSenior Digital Marketing Strategist
Jul. 2022 - Jun. 2023-Primary point of contact for the Client Services team, managing client relationships and ensuring successful campaign execution.
-Directly manage SEM campaigns, including strategy, execution, optimization, and reporting.
-Analyze performance data, identify trends, and provide strategic recommendations to improve campaign performance.
-Collaborate with internal teams and clients to develop integrated digital marketing strategies.
-Skilled in deploying and optimizing SEM strategies, managing budgets, and achieving KPIs for campaigns.
-Proficient in Google Ads, Microsoft Ads, and digital marketing tools like Google Analytics, SEMRush, and Supermetrics.
-Proven ability to manage and mentor teams, establish and maintain strong client relationships, and communicate effectively with stakeholders.
Millennium Marketing SolutionsDigital Marketing Specialist
Aug. 2020 - Jul. 2022Annapolis Junction, Maryland, United States-Developed and executed multi-channel marketing campaigns for clients, managing budgets of over $500K per year primarily for real estate and rental property clients.
-Monitored and analyzed user conversion data to optimize campaigns and develop sales funnels.
-Mentored junior team members and provided guidance on campaign strategy and execution.
RJEWORXFounder/Freelancer/Principle Project Manager
Dec. 2011I assumed the role of Founder in 2017. I evaluate and improve the effectiveness of digital marketing campaigns to enhance brand awareness and conduct thorough industry research to keep abreast of the industry’s best practices and latest trends. I also select and guide on the optimal online media for campaign customizations, leading to the fulfillment of clients’ objectives. Moreover, I prepare and deliver impactful marketing pitches as per target demographics. Also, I devise, implement, and revise online marketing strategy, including organic, paid search, and paid media, and identify and utilize seasonal, daily and monthly trends in viewer traffic to optimize the overall marketing approach. Lastly, I develop, create, and execute strategic email campaigns in order to promote products, services, and promotional offers. ✔ Successfully established and operated the company from scratch to provide effective digital marketing solutions/services to clients.
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