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Work Background
SMC GroupManager - Corporate Communication and Branding
Nov. 2022Delhi, Delhi, India• Facilitate scaling brand and company awareness through various social media channels • Work with brand to create and implement social media strategies monthly • Ensure brand consistency in copy through tone, voice and terminology • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience • Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Insta, Twitter, YouTube, and LinkedIn • Ensure progress on all platforms by using analytical tools such as Google Analytics and others • Oversee the creating and implementation of the monthly editorial calendar which includes monthly leads objectives and initiatives • Collaborations with YouTube, Instagram influencers, and bloggers through agencies and direct contacts and get our communication published
Spark EighteenMarketing Communications Manager
Mar. 2022 - Oct. 2022Delhi, India· Designing end-to-end social media campaigns and strategizing brand building activities · Coordinate with various internal stakeholders to ensure timely delivery of all marketing campaigns · Manage and execute marketing & communication plans with strict deadlines under the Spark Eighteen umbrella. · To develop, implement, track and optimize marketing campaigns across all online channels. · Build online engagement leveraging social tools and create awareness about Spark Eighteen.
JD Institute of Fashion Technology OfficialProject Manager
Nov. 2020 - Jun. 2021Hauz Khas, Delhi, IndiaRoles & Responsibilities: 1. Determine and define project scope and its objectives. 2. Predict resources needed to reach objective. Manage resources in an effective and efficient manner. 3. Prepare a budget based on the scope of work with resource requirements to develop and manage a detailed project schedule and work plan. 4. Measure project performance to identify areas for improvement and provide project updates to the director about strategy, adjustments, and progress. 5. Create Social media communication strategies for all social media handles and coordinate with the creative team for the same. 6. Schedule social media posts, post-approval. 7. Perform risk management to minimize project risks and develop a detailed project plan to track progress. 8. Establish and maintain relationships with third parties/vendors. 9. Create and maintain comprehensive project documentation. 10. Point of contact of the company with the PR agency to coordinate regarding all plans and brief them about future projects. 11. Creating press release for institute events, projects, and activities.
We, The People AbhiyanCommunication and Outreach - Manager Trainee
Oct. 2019 - Feb. 2020Roles and Responsibilities: 1. Handled their digital marketing by planning and strategizing social media content and maintaining their website 2. Curated content for social media platforms 3. Coordinated with multiple NGO’s pan India, institutes to associate for the IP - Citizen Cafe program and Mission 70 campaign, the experiential aspect of WTPA 4. On ground events with end to end execution 5. Planned, reviewed and released YouTube content made through CITIZEN CAFE event, Delhi Government’s campaign- Constitution at 70 and WTPA’s Mission 70 campaign in conjunction with the editing team
IDCConference Executive
Aug. 2018 - Mar. 2020Gurgaon, HaryanaEvents - Conference Executive : • Proactively work out a plan with IMCS team on delegate recruitment for all India events. • Proactively work with Direct Report on different strategies to increase end-user database. • Ensure a meeting is set up to run through the event logistics/ sponsor action items/ marketing etc when a sponsor signed up for an event. • Provide sponsors with regular updates (via email and/or verbal) regarding event registrations, logistics, set up times etc. • Provide sponsors with a post event report after the event • Provide sponsors with a post event report meeting to run through event results • Work on securing venues and negotiating venue hire and catering requirements for events in line with budgets • Work with staging suppliers to negotiate event staging for events in line with budget requirements • Increase event registrations via working with sponsors and AP marketing/ events team to development marketing campaigns to encourage extra registrations.
CNN-News18Marketing Consultant
Sep. 2017 - Jul. 2018Noida sector 16, filmcityCreated Media plan including ATL , OTL and BTL SPOC to execute the deliverables timely
WOW Events Pvt. Ltd.Sr. Executive Marketing
Jan. 2017 - Sep. 2017
PILCROW COMMUNICATIONS PRIVATE LIMITEDClient Servicing Executive
Jul. 2016 - Dec. 2016
Wednesday Brand SolutionsBusiness Development Executive
Oct. 2015 - Jun. 2016Responsible for: 1. Developing Concepts 2. Project Planning 3. Managing new business development projects and driving new business to the company 4. Maintaining client relationships
V- AR FilmersClient servicing
Aug. 2015 - Dec. 2015
Doordarshan NewsInternship
Jul. 2014 - Aug. 2014
S. Raj productionsAssistant Director
Jun. 2014 - Aug. 2014
UNISummer Intern
Jul. 2013 - Aug. 2013
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