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Work Background
The Robo HubDirector of Marketing & Strategic Projects
Mar. 2025 - May. 2025Cambridge, Massachusetts, United States• Directed the end-to-end strategy for new business lines, including market research, product development, and go-to-market execution, resulting in measurable revenue growth and improved market share. • Led strategic cross-functional initiatives, increasing operational efficiency and driving a measurable revenue growth within the first year by aligning marketing efforts with business objectives. • Developed and implemented comprehensive buyer personas and market segmentation strategies, optimizing targeting and improving lead quality by across B2B and B2C markets. • Delivered strategic insights during business reviews, presenting key product performance metrics, market trends, and actionable growth opportunities to senior leadership.
The Robo HubDirector of Schools and Camps
Jun. 2024 - Mar. 2025Cambridge, Massachusetts, United States
TM Phillips ConsultingBrand Strategy & Artist Management Consultant
May. 2023• Provide strategic consulting on brand development, digital identity, and content strategy for emerging artists, musicians, and social media personalities by helping clients refine their narratives and build authentic, growth-oriented platforms. • Develop and maintain digital assets including websites, electronic press kits (EPKs), and brand collateral, leading to a 25% increase in media outreach success and stronger alignment with industry gatekeepers. • Lead strategic playlist pitching campaigns, securing placements on 15+ curated playlists and driving a 40% increase in streaming activity. • Offer guidance on team communication and interpersonal dynamics, fostering improved collaboration and reducing internal conflict by 35%, contributing to long-term group cohesion. • Consult on financial planning and operational structure for creative clients, optimizing budgets, identifying cost-saving measures, and reducing overall expenses by 15%. • Provide ongoing advisory support for creative professionals, including project planning, brand audits, and content optimization—leading to a 10% improvement in workflow efficiency and increased clarity in strategic decision-making.
Island Roots Camp GroupExecutive Marketing Director
Oct. 2020 - Jun. 2024Marblehead, Massachusetts, United States• Developed comprehensive go-to-market strategies for new program launches, including market sizing, competitive analysis, and pricing strategies. • Built product marketing tech stack from ground up, implementing proprietary CRM, leading to 25% improvement in customer acquisition efficiency. • Conducted voice of customer research through surveys and interviews, resulting in product improvements. • Created detailed customer journey maps and optimization strategies, reducing customer acquisition costs by 20%. • Developed strategic positioning against competitors, highlighting unique value propositions that improved conversion rates by 15%. • Scaled revenue through strategic product-market fit analysis and targeted expansion.
Jewish Community CenterProgram Communications Manager
Mar. 2019 - Oct. 2020Greater Boston Area• Developed early career training program, leading to a 41% employment rate in the year following implementation, enhancing talent development and retention. • Streamlined the registration process for families, reducing errors by 30% and improving user satisfaction. • Adapted operations to meet strict COVID-19 regulations in 2020, collaborating with the executive team, leaders, and seasonal staff. • Led the transition from onsite to online operations, utilizing digital platforms to connect with customers and achieving a 50% increase in online program participation. • Controlled internal and external communications, making strategic decisions and providing resources for effective operations and functional work. • Streamlined training and development efforts, reducing onboarding time by 25% and enhancing employee readiness and engagement.
YMCA of the North ShoreCommunications and Operations Lead
Sep. 2018 - Mar. 2019Swampscott, Massachusetts, United States• Served as part of a satellite location’s implementation team, managing external communications regarding opening and transitioning to the new center for current customers, and connecting with new customers in the center’s local market ensuring consistent messaging and stakeholder engagement. • Operated and improved key programs through strategic hiring, dynamic staff training, and maintaining relationships with external partners, enhancing program visibility and participation. • Promoted from Group Leader to Assistant Director (2016), Site Coordinator (2017), and Senior Site Coordinator (2018), leading external communication efforts to drive program growth and community engagement. Led external communications for day-to-day operations, overseeing relationships with external partners to ensure seamless operations and brand consistency. Developed strategic external communication plans for summer camps, introducing new program ideas and securing partnerships to enhance reach and engagement.
YMCA of the North ShoreSite Coordinator
Sep. 2017 - Jun. 2018Marblehead, Massachusetts, United States
YMCA of the North ShoreAssociate Program Director
May. 2017 - Mar. 2019Marblehead, Massachusetts, United States
YMCA of the North ShoreSenior Program Leader
May. 2016 - Aug. 2017Marblehead, Massachusetts, United States
FreelanceLighting Designer
Sep. 2012 - Dec. 2018New York, United States
Town of SwampscottStudent Executive Producer
Sep. 2011 - Jun. 2013Swampscott, Massachusetts, United States
YMCA of the North ShoreGroup Leader
Jun. 2011 - May. 2016Marblehead, Massachusetts, United States
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