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Work Background
NEXT AdvertisingBusiness Developer
Jun. 2018 - Aug. 2018
NEXT AdvertisingClient Service Director
Jan. 2003 - Jun. 2018Bucharest, RomaniaExpert in managing cross-industry client portfolios across FMCG, pharma, finance & banking, retail, media, household appliances, and construction materials—both local and international brands.
Lead a team of 8 project managers in delivering comprehensive 360° communication campaigns, covering strategic planning, ATL, BTL, digital, PR, and production services. Oversee the Client Service department, focusing on resource planning, financial performance, operational efficiency, and team development. Together with my team, we’ve earned 19 Effie Awards (recognizing effectiveness in marketing) and multiple accolades for creative excellence in our campaigns.
D'ArcyAccount Executive & Account Manager
Apr. 2001 - Aug. 2003Bucharest, RomaniaAccount management for Connex account (current Vodafone Romania) – the most important advertiser on the Romanian market in the early 2000s - coordinating the daily campaigns for new product/service launches, sales promotions, business services communications. Also taking part of creation and implementation of one of Connex’s image campaigns as well as of the brand ID design and the rebranding process.
ABN AMRO Corporate Finance RomaniaCorporate Finance Assistant
Apr. 1998 - Dec. 2000Bucharest, RomaniaMember of the advisory team supporting mergers, acquisitions, and public auctions across industries such as media, shipping & transportation, oil & gas, banking, and industrial manufacturing. Responsible for data collection, industry analysis, and market research, as well as coordinating project logistics and timelines. Contributed to helping potential investors gain a clear and strategic understanding of Romanian state-owned companies undergoing privatization.
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