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Work Background
External Quality Assurer (External Verifier)
Qualifi LtdExternal Quality Assurer (External Verifier)
Apr. 2025As an External Quality Assurer at Qualifi Ltd, I ensure the fairness and accuracy of assessment decisions, verified results, and issued certifications. I also verify that thorough checks have been conducted for plagiarism to uphold the integrity of the assessment process. • Verified assessment decisions for fairness and accuracy • Issued certifications after thorough verification • Checked for plagiarism to maintain integrity
Director
EDVANTAGE SOLUTIONS (UAE)Director
Jul. 2024Sharjah Emirate, United Arab Emirates• Managed student admissions for Ministry of Education UAE's Accredited Bachelor's, Master's, and Doctorate Programs in multiple countries. • Specialized in placing students in top-up Masters and Bachelor Degree programs after completing Level 4, 5, and 7 Diplomas. • Provided immigration services and work placements for students in the USA, UK, Germany, and other Schengen States.
Director Student Recruitment
Pacific Link College (PLC)Director Student Recruitment
Aug. 2022 - Mar. 2024Surrey, British Columbia, CanadaStudent Recruitment: Develop and implement strategic plans to recruit students from GCC and Pakistan, aligning with the college's enrollment targets. Conduct market analysis to identify recruitment trends and opportunities within the target regions. Agent Network Development: Build and expand the network of recruitment agents in GCC and Pakistan by identifying, onboarding, and training new partners. Maintain strong relationships with existing agents, providing them with necessary marketing materials, training, and ongoing support. Event Participation and Representation: Represent Pacific Link College at international education fairs, recruitment events, and exhibitions to promote the institution’s programs and offerings. Organize and participate in recruitment drives, roadshows, and promotional campaigns across key markets. Stakeholder Management: Act as the primary point of contact between the college and agents, ensuring clear communication of program updates, admissions policies, and promotional initiatives. Foster positive relationships with local and international stakeholders, including students, parents, and educational consultants. Marketing and Outreach: Collaborate with the marketing team to develop region-specific campaigns, social media strategies, and promotional materials. Deliver presentations and conduct webinars to engage prospective students and their families. Performance Monitoring and Reporting: Monitor agent performance and recruitment outcomes, providing regular reports and insights to senior management. Develop metrics and KPIs to measure the success of recruitment strategies and identify areas for improvement. Compliance and Policy Adherence: Ensure recruitment activities comply with the college’s policies, as well as local and international regulations. Stay informed about changes in immigration policies, student visa requirements, and educational trends affecting recruitment in GCC and Pakistan
Quality Advisor
Pearson UKQuality Advisor
Oct. 2016 - May. 2025Middleast
Career Enhancement Center Manager
City University College of AjmanCareer Enhancement Center Manager
Aug. 2013 - Nov. 2020United Arab EmiratesBusiness Development and Marketing  Commanding Business Development through Schools, Organizations, and Societies. Identifying new markets and potential business segments to achieve student admission target  Directing creation and implementation of a comprehensive marketing strategy to drive enrollment success at the City University for all the courses.  Partnering with marketing department for content development and finalizing brochures/ flyers/ banners.  Leading role in the development of new programs/ initiating New Courses for the Center.  Conducting Competitors’ SWOT Analysis, capitalizing on opportunities and developing business goals and strategies for achieving them.  Introducing/ launching new courses, conducting Market Research and Surveys for through evaluation before launch. Admin, Finance and HR  Administering center-wide Budgeting and Controlling, providing intelligence, reporting and analysis on budgets, strategy and spending, reducing costs, streamlining operations resulting in boosting financial performance and profitability.  Designing Course Fee Structure subsequent to analysis of market and competitors. Coordination, Counseling and Exam Administration  Instrumental in designing, implementation and management of Course planning in coordination with Partner Institute/s.  Ensuring smooth running of current programs, leveraging innovative and effective strategies for improving student success.  Administering registration and retention of students. Seeking feedback of all courses whilst developing a holistic, student-centered strategy across all dimensions of the student experience, serving as CBE Coordinator for ACCA. Securing annual renewal of CBE Centre License and communication with ACCA.  Liaison with ACCA Mideast and for with Pearson UK.  Respecting students’ individual needs and diversity. Assisting students to independently monitor their progress toward achieving their educational and career goals
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