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Work Background
Spectrum ReachManager, Advanced Strategy and Activation
Mar. 2021Dallas, Texas, United States
900lbs of CreativeAccount Manager
Jun. 2019 - Mar. 2021Dallas, TX• Developed creative concepts and execution plans for large-scale interactive installations • Led strategy, creative development and execution across all digital executions • Grew agency capabilities and enabled new client retention • Mentored team members across all disciplines • Managed all vendor logistics and budgets across multiple client activations • Implemented new processes and best practices across all agency operations • Negotiated vendor and client partnerships • Increased efficiency and productivity across projects/clients Client Experience: Resideo, Amazon AWS, City of Grand Prairie, Capital One, CBRE
The Marketing ArmAccount Supervisor, Shopper Engagement
Jul. 2014 - Jun. 2019Dallas, TX• Served as account lead for global CPG clients • Grew client relationships and budgets • Developed large-scale, national consumer promotions • Executed live on-site activations • Managed account, creative and digital teams to achieve client objectives • Provided strategic guidance and direction across disciplines • Managed vendor and client partnerships • Handled concept development and execution of retailer-specific programs • Handled new product innovation launch campaigns • Managed all social media strategy, creative development and execution • Grew agency capabilities and enabled new client social media retention • Worked closely with client sales force to execute in-store programs • Led, trained and grew account service team Previous Positions at TMA: Account Manager, Account Supervisor Client Experience: Ruffles, Lay’s, Cheetos, Doritos, Miss Vickie’s, Tostitos, Subway, Taco Bell, Burger King, Kroger, Walmart, Target, Albertson’s, Dollar General, Circle K, 7-Eleven
Square One AdvertisingSenior Account Executive
Apr. 2013 - Jul. 2014• Served as account lead for multiple national and local clients across a variety of industries • Managed complex paid search, display media, SEO and creative projects • Provided strategic, cross-channel recommendations • Managed all program execution across clients • Maintained day-to-day client and team communications along with client expectations/approvals • Managed all timelines and budgets across multiple clients and projects • Handled daily account operations, scope of work negotiations and billing • Assisted leadership on multiple large-scale new business pitches Client Experience: American College of Education, Center for Medicine After the Holocaust, francesca's, Jiffy Lube, Join'em, PrimeLending
M/C/CAccount Manager
May. 2010 - Apr. 2013Dallas/Fort Worth Area• Served as lead agency contact on multiple national and global accounts • Developed integrated, creative solutions for clients across a wide variety of industries • Led all creative, social media, public relations, SEO and media projects • Managed multiple teams to achieve client objectives across various channels and tactics • Managed day-to-day operations of all client and agency projects • Handled all weekly, monthly and quarterly reporting Previous Positions at M/C/C: Account Coordinator, Account Executive Client Experience: Accudata Technologies, AEG Power Solutions, Avnet Electronics Marketing, Chuck E. Cheese's, CPS HR Consulting, Credit Union of Texas, Harris CapRock, Market Street Grocery Stores, Privus Mobile, Revere Security, SolArc, ShockWatch, TAOS, Inc., Texas Instruments, Trilogy Circuits, United Supermarkets, Venture Encoding
OMDInvestment Assistant
Jun. 2009 - May. 2010Dallas/Fort Worth Area• Worked as an assistant broadcast media buyer for large national accounts • Served as the liaison between TV station sales representatives and agency • Assisted with daily budget negotiations and quarterly media buys • Handled all weekly reporting and helped maintain strict client objectives • Ensured that pre-negotiated rates and impressions goals were achieved • Maintained professional relationships with local and national media reps Client Experience: Cricket Wireless, Direct Energy, State Farm Insurance, Time Warner Cable
Infinity: Texas Tech Advertising TeamPromotions Director
Sep. 2008 - Jun. 2009• Provided leadership and strategy for the campaign • Developed an integrated, cohesive marketing communications campaign for the Century Council • Collaborated with the rest of the team as we developed a creative strategy • Developed strategic anti-binge drinking messaging for college students. • Executed strategic advertising, public relations and social media plans • Presented our campaign to a panel of judges as a member of the elite presentation team • Collaborated with fellow team leaders to develop an engaging and compelling presentation • Awarded first place at the 2009 AAF/NSAC District 10 competition and sixth place at Nationals Client Experience: The Century Council
Texas Tech University Office of Annual GivingSenior Caller
Oct. 2006 - May. 2009• Raised more than $125,000 for Texas Tech academic programs • Awarded “Caller of the Month” and recognized as a leader in the office • Contacted alumni and performed public relations duties for Texas Tech • Updated critical alumni information in the Texas Tech database • Fostered lasting relationships between alumni and the university • Perfected oral and written communication skills • Worked approximately 20 hours per week while taking full class loads
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