doTERRA International LLCMarketing & CX Strategy Lead | Digital Growth & Consultant Enablement
Jun. 2021São Paulo, Brasil✅ Led the strategic expansion of doTERRA in Brazil, managing localization, branding, and compliance efforts to support 50,000+ independent consultants. ✅ Built scalable marketing frameworks that contributed to $2M/month in product sales through automation, storytelling, and CRM-led initiatives. ✅ Designed and implemented customer journey strategies focused on education, engagement, and conversion — enhancing brand loyalty and repeat purchases. ✅ Created social media guidelines, training programs, and communication playbooks to align 50K+ consultants with global messaging and local market nuances. ✅ Trained field leaders in content creation, digital storytelling, and copywriting to increase engagement and conversions across platforms. ✅ Collaborated with global teams on system improvements and localization of marketing tools for the Brazilian market. ✅ Used data-driven insights to identify gaps in customer experience and implemented solutions for sustainable growth and consultant retention.