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Work Background
CoBrandsFounder
Jun. 2024Bahçelievler, İstanbul, Türkiye
Sarı EtiketCo-Founder
Jan. 2024
ToucheD2C & MP E-Commerce & Growth Manager
Mar. 2023 - Mar. 2024
ToucheE-Commerce Manager D2C
Jan. 2021 - Mar. 2023Reflection of P&L : Delivering monthly/quarterly/annual eCom sales targets for categories and channels Preparing and monitoring sales budget for the category group and demand & production plans & pricing dinamics Sales Strategy : Planning the campaign and discounts according to sales performance of all products & Providing ongoing analysis of sales and margin drivers, identifying root causes and opportunities to drive incremental growth Guiding the sorting setup according to the Sales-Campaign performance and creating banner content weekly/monthly Coordinating campaign agile team to launch eCom campaigns synchronized offline channel. Brand Integration & Marketing :
Being responsible for all promotions of products w/ strategy marketing/crm Overseeing web catalog to ensure active SKU’s are live & healthy for in charged categories. Ensures web prices, images, specs & statuses are updated. Building up upcoming campaigns by doing in depth sales data analysis connected with digital marketing KPI's (web metrics) and CRM (customer segment), Influencer marketing process Inventory Management : Forecasting and adjusting efficient inventory level to meet ecommerce goals collaberation with suplly chain leads Digital Product:
Developing web user experience of all ecommerce funnells, Product Pages ,Apps optimization and Mobile App UI&UX Customer Management: Providing Customer Care services, optimizing, reporting and taking action in different channels
Touché PrivéE-Commerce & Planning Manager
Jan. 2021• Managing the development of annual, seasonal, and monthly merchandising plans including sales, margin, and inventory that align with the company’s objectives, • Making analyzes based on category and supplier and to determine the necessary actions for sales and intake • Preparing and monitoring sales budget for the category group and demand & production plans & pricing dinamics • Planning the campaign and discounts according to sales performance of all products & Providing ongoing analysis of sales and margin drivers, identifying root causes and opportunities to drive incremental growth and support of marketing campaign content • Guiding the sorting setup according to the Sales-Campaign performance and creating banner content weekly/monthly • Lead weekly trading meetings, identify root causes and opportunities to drive growth • Working to improve the SKU-based demand forecasting process based on statistical models, sales- marketing data, • Finding and add consumers’ favorite products to new season product assortment • Closely working with marketing team for marketing investment decisions deciding to assortment plan, optimum product mix, category strategy, • Providing ongoing analysis of sales and margin drivers, identifying root causes and opportunities to drive incremental growth • Closely monitoring consumer trends, buying habits and product trends and feed in stock management
ModanisaE-Commerce Merchandise Planning Executive
Aug. 2019 - Oct. 2020
ModanisaE-Commerce Planning Engineer
Aug. 2019 - Oct. 2020
LC WaikikiMerchandise Planning
Dec. 2017 - Aug. 2019
LC WaikikiCategory Planning Engineer
Dec. 2017 - Aug. 2019
DelphiProject Engineer,
Oct. 2016 - Sep. 2017
DelphiIntern
Jun. 2016 - Oct. 2016İzmir
CoBrands
Bahçelievler, İstanbul, Türkiye
Sarı Etiket
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