Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Motorsport EventsCHIEF DIGITAL OFFICER* - MARKETING & E-COMMERCE
Oct. 2018 - Jan. 2025United Kingdom, LondonA founding member of leadership team, and reporting directly to the Group CEO, I held full autonomy and responsibility for the complete customer journey and lifecycle across B2C and B2B channels. Encompassing acquisition, web interface & associated UX/CX, interconnected online and offline consumer touchpoints, funnel progression and on-the-ground delivery at events. Oversaw marketing spend £1.3m per annum, and platform & systems spend £700k per annum. Annual sales £10m.
Key accomplishments:
• Established & executed strategic frameworks for brand, marketing and platform functions to deliver growth (revenue +35%) and improved LTV (+155%).
• Introduction of a data led culture, leading to a defined understanding of customer base and more targeted decision making.
• Built proprietary frontend e-commerce multi-language, multi-currency web platform and associated middle wear, overhauling and refining all interconnected business (and compliance) systems – leading to a conversion uplift of 310%.
• Assembled and lead creation of in-house marketing and platform functions (8 across digital marketing/UX/CX/Design, 10 across development) and supporting agencies
• Grew customer acquisition by 450% and customer retention by 230%
• Integrated acquired brands and unified all business systems to sit within group function
• Modernised business’ systems architecture – driving improved efficiency & compliance
• Transformed on-site customer experience at Le Mans 24hr/Classic – driving 35% growth in satisfaction scores, and improved repeat purchase.
• Launched value enhanced initiatives including Early Access, VIP, Price Promise and eGift Voucher initiatives
Hornby Hobbies LtdVP OF MARKETING* (ACTING CMO*)
Jan. 2016 - Jan. 2018United Kingdom, LondonResponsible for all marketing, product development and e-commerce functions across the business’ global brand portfolio (retail value £47.4m – 1500 SKUs). Led digital and offline marketing (£1.5m per annum), creative, product development (capex £2.5m per annum) and licensing mix strategy. Collaborating with global commercial teams to leverage the product offering into market across B2B and B2C channels.
Key accomplishments:
• Re-built credible in-house marketing & design functions
• Refined e-commerce function and grew in-house sales by 350% over 2yrs (to £10.1m)
• Delivered the business’ first ever research insight programme to shape strategic thinking
• Restructured regional marketing & development teams – 70% staff reduction (16 roles)
• Re-shaped licensing function – plus secured Hot Wheels & Discovery licenses
• Devised, implemented and delivered Hornby’s first global sales summit
• Restructured magazine licensing programme generating £600k additional revenue
• Pioneered an integrated communications approach across publishing, web and social to seed and build launch hype – driving a +45% in pre-orders
HTI GroupBRAND DIRECTOR* + TEAM LEAD
Dec. 2014 - Dec. 2015United Kingdom, LondonReported to and recruited alongside the new Global Marketing Director to deliver an all new, big company culture way of working at HTI. Responsible for the strategic direction, product development and marketing implementation.
Key Accomplishments:
• Led marketing and product strategy for £30m (boys) business category
• Pioneered company’s first strategic product development & marketing plan
• Modernised product development process, touch points and associated timelines
Vivid ImaginationsBRAND DIRECTOR*
Feb. 2011 - Dec. 2014United Kingdom, LondonReporting to the Head of Europe, responsible for devising and implementing the UK marketing strategy for the Crayola brand to drive revenue, profit and market share growth. Overseeing product and range selection, product lifecycle, and all consumer and trade marketing literature and activities across all channels. Total sales grew to £22m, by FY2014, representing an 8% growth (2.5x vs. industry*) over a 3year period.
Key Accomplishments:
• Pioneered a dedicated third-party promotions & partnerships B2B channel. Achieving sales of £1.5m, an incremental sales growth of 12% vs. only 1% growth in previous 3 years
• Located and delivered dedicated FOB product offering, to drive 20x sales growth - £200k pa in 2011 to £4.2m pa in 2014
• Overhauled and modernised the marketing approach, forged new integrated presence across digital, social, promotional and in-store
• Team lead for European team and spokesperson for the business at global summits
*The largest market growth outside of Crayola’s home territory (the US and Canada), and vs. a category decline within the UK of 3% (NPD Jan 2014)
Corinthian Marketing LtdProduct Development & Brand Manager
Jul. 2005 - Jan. 2011United Kingdom, LondonReporting to the Marketing Director, oversaw all product development across Corinthian’s entire toy and confectionery product portfolio. Driving the implementation of all marketing activities and handling all licensing partners.
Key Accomplishments:
• Oversaw the development of an all-new brand for Disney – Disney MicroWorld and sold it into 15+ markets globally across the EMEA, Asia, and Australia
• Development of refreshed In My Pocket range from early 2006 onwards, and seeing it rise to become the No.2 (NPD) Girls Collectable with total trade sales of £10.5m in 2010
• Pioneered the company’s first foray into international markets, and oversaw the organisational, logistics, and presentation of the company at all international shows
• Sourced and located new and potential vendors throughout China and Taiwan to achieve production and pricing requirements
Intch is a Professional Networking App for the Future of WorkSee more people like Richard on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1537379 people
22
Data Entry
16
Senior Pricing Analyst @ Saia Inc.
15
Project Manager, Consultant
494978 people
22
Data Entry
15
Production Assistant
15
Freelancer