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Work Background
The Sea Bangsaen HotelGeneral Manager
Dec. 2022Saen Suk, Chonburi ThailandIn my role as General Manager, I spearhead promotional campaigns aimed at enhancing direct bookings and forging productive collaborations with Online Travel Agents. This strategic focus has substantially increased our market visibility and guest influx. My daily routine involves coordinating with external partners to streamline operational efficiency and solve problems, ensuring that every aspect of hotel management is optimized for excellence. I had the privilege of leading the pre-opening phase of a major hotel property, overseeing every detail to ensure operational readiness for a smooth public launch. This role allowed me to manage the full spectrum of hotel functions, setting the stage for success from the day one. My commitment to innovation drove me to implement a comprehensive e-commerce strategy. This strategy not only streamlined our interactions with online travel agents but also refined our rate plans and yield management systems to maximized revenue. I also took charge of recruiting and managing our operational staff across multiple departments, ensuring that our team was well-equipped to deliver outstanding service that meets the high standards our guest expect.
Soft Theory Co., LtdSkincare Product Business Owner | Freelance - Hotel E-Commerce
Nov. 2015Nonthaburi, ThailandAs the owner of a skincare product business and a specialist in hospitality e-commerce, I develop and manage digital platforms tailored to enhance sales channels for the industry. My role involves not only fostering growth in digital realms but also providing expert guidance to navigate and resolve conflicts with Online Travel Agents, ensuring our operations run without interruption. I tool the entrepreneurial leap by establishing a skincare business that, within just two years, expanded to serve international clients, a testament to our scalable model and innovative approach. Additionally, I crafted and executed promotional strategies for hotels that significantly elevated our revenue and market presence, showcasing my ability to turn strategic visions into tangible results.
Thai Contractors Association Under H.M. The King's PatronageExecutive Director
Jul. 2013 - Oct. 2015Bangkok Metropolitan Area, ThailandAs the Executive Director for the Thai Contractor's Association, I orchestrated nationwide seminars and activities designed to foster community engagement and keep our members abreast of the latest industry trends. My role centered around maintaining the association's relevance and bolstering member involvement through strategic dialogues and initiatives. I also nurtured partnerships with both domestic and international associations, coordinating joints projects and conferences that aligned with our mutual goals to broaden our global outreach. My leadership was pivotal in spearheading negotiations with government and private stakeholders, which were crucial for facilitating information exchange and decition-making processes that enhanced industry standards and innovative solutions. I led the development and execution of a strategic plan in collaboration with the board, aimed at driving innovation and growth specifically within the construction sector. This comprehensive strategy involved restructuring organization operational operations and clearly defining roles, optimizing staff performance, and streamlining office functions to better meet our objectives. In my tenure, I also took the lead in organizing a major construction business fair that significantly enhanced industry visibility in Thailand by attracting key participants in the supply chain. Furthermore, I was instrumental in developing revenue-enhancement strategies for the association's magazine, implementing advanced marketing tactics that substantially increased our financial gains and market presence.
Chatrium Hotels & ResidencesE-Marketing & Communications Manager
Nov. 2009 - Jan. 2013Bangkok Metropolitan Area, ThailandIn my role as e-Marketing & Communication Manager, I led the e-commerce team at Emporium Suites by Chatrium, steering a cultured of innovation and efficiency. I directed the workflow and boosted social media engagement, collaborating closely with sales and marketing directors across various properties to tailor revenue optimization strategies that emphasized profitability and competitive positioning. This collaborative effort allowed us to leverage market trends and competitor data, refining our yield management and pricing strategies to ensure optimal room allocations and pricing across our digital platforms. I was instrumental in establishing the hotel group's e-commerce department, orchestrating the integration of advanced booking engines and robust digital marketing strategies. This initiative significantly increased our online visibility and revenue, demonstrating our commitment to staying at the forefront of hospitality technology. I coordinated with technology providers to upgrade our e-commerce capabilities, including rolling out new booking systems and digital tools that aligned with the latest industry trends. My leadership extended to creation and continuous updating of web content that resonated with our audience. I ensured that our hotel descriptions, photos, and rates were not only appealing but also strategically aligned with SEO and SEM objectives to boost our properties' search engine rankings. Through these efforts, we enhanced the visibility and performance of property-specific promotions, solidifying our market presence and setting new benchmarks in online hospitality services.
Emporium Suites by ChatriumExecutive Secretary to Managing Director & Banquet Manager
May. 2000 - Oct. 2009Bangkok Metropolitan Area, ThailandIn my multifaceted role, I directed and assessed key projects and programs at Baan Suan Phet Condominium, focusing on their alignment with our organizational goals. My approach was analytical and outcome-driven, enabling me to implement necessary improvements that enhanced our operational standards and guest satisfaction. I spearhead cross-departmental collaborations to update our Standard Operating Procedures, which significantly improve efficiency across various hotel functions. My responsibilities also extended to conducting in-depth market research, which was pivotal in identifying emerging trends and opportunities. These insights informed our e-commerce strategies shaped our digital marketing campaigns, ensuring we remained competitive and responsive to market dynamics. Additionally, I managed the day-to-day operations of the condominium, overseeing everything from guest relations to maintenance coordination, always with a focus on elevating service delivery standards. I played a key role in synthesizing and presenting critical decision-making information, including executive summaries, to senior management. This supported strategic decision-making and guided organizational initiatives towers successful outcomes. My commitment to excellence was especially evident in managing VIP guest relations and addressing complaints, where I developed and implemented resolutions that not only enhanced that guest experience but also upheld our high service quality standards.
Emporium Suites by ChatriumExecutive Secretary to Managing Director & General Manager | Other Positions
May. 2000 - Oct. 2009Bangkok Metropolitan Area, ThailandIn my multifaceted role, I directed and assessed key projects and programs at Baan Suan Phet Condominium, focusing on their alignment with our organizational goals. My approach was analytical and outcome-driven, enabling me to implement necessary improvements that enhanced our operational standards and guest satisfaction. I spearhead cross-departmental collaborations to update our Standard Operating Procedures, which significantly improve efficiency across various hotel functions. My responsibilities also extended to conducting in-depth market research, which was pivotal in identifying emerging trends and opportunities. These insights informed our e-commerce strategies shaped our digital marketing campaigns, ensuring we remained competitive and responsive to market dynamics. Additionally, I managed the day-to-day operations of the condominium, overseeing everything from guest relations to maintenance coordination, always with a focus on elevating service delivery standards. I played a key role in synthesizing and presenting critical decision-making information, including executive summaries, to senior management. This supported strategic decision-making and guided organizational initiatives towers successful outcomes. My commitment to excellence was especially evident in managing VIP guest relations and addressing complaints, where I developed and implemented resolutions that not only enhanced that guest experience but also upheld our high service quality standards.
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